floris

Floris, founded in 1730 on Jermyn Street in London, represents one of the world's oldest continuously operating fragrance houses with deep connections to British royal heritage and traditional craftsmanship. No 89, Bluebell exemplify the house's classical aesthetic rooted in centuries of tradition and royal warrant. The brand appeals to fragrance historians, those seeking British heritage and proven cultural longevity, and collectors valuing traditional craftsmanship. Floris represents fragrance history itself, bridging centuries of aesthetic evolution while maintaining core identity.