Initio

Initio Parfums Prives was founded in 2015 as a French niche brand with apothecary aesthetic positioning and commitment to distinctive, challenging compositions at luxury price points. Oud for Greatness, Psychedelic Love, and Side Effect exemplify this approach, each offering controversial beauty and unconventional character. Initio appeals to fragrance scholars, creative types, and anyone seeking artistic challenge and provocative composition. The brand represents voices in challenging, apothecary-positioned niche fragrance.