Gush / Le Labo
54 fragrances · 17 with live pricing
Le Labo was founded in 2006 in New York by Eddie Roschi and Fabrice Penot with philosophy about made-to-order production and city-exclusive fragrances, creating artisanal positioning and community engagement. Santal 33, Rose 31, Bergamote 22 exemplify this approach, each numbered and assigned to specific cities and sensibilities with distinctive character. Le Labo appeals to fragrance enthusiasts, those valuing artisanal production and customization, and collectors seeking limited, city-exclusive offerings. The brand fundamentally changed niche fragrance culture conversations about production, locality, and community.