Liz Claiborne

Liz Claiborne extended her American designer brand into fragrance with accessible positioning and popular compositions capturing mainstream consumer preferences across decades. Bora Bora and Curve, the latter launched in 1996 as a casual aquatic bestseller, exemplify the brand's ability to create commercially successful fragrances with broad appeal. Liz Claiborne fragrances appeal to mainstream designer audiences and those seeking accessible quality. The brand represents accessible designer fragrance category.