Matiere Premiere

Matiere Premiere was founded by Aurelien Guichard, grandson of legendary perfumer Jean Guichard, bringing family expertise into niche brand with radical transparency positioning and distinctive compositions. Radical Rose and Falcon Leather exemplify this approach, celebrating specific materials with transparent positioning. The brand appeals to those seeking transparency and perfumer heritage, collectors valuing family legacy, and anyone valuing material-forward composition. Matiere Premiere represents voices in transparent, heritage-rooted niche fragrance.