Gush / Phlur
28 fragrances · 13 with live pricing
Phlur was founded as American niche house creating clean, modern aesthetic fragrances with Missing Person achieving massive TikTok viral success and redefining fragrance discovery in social media era. The brand appeals to younger consumers, TikTok users, and those seeking clean contemporary aesthetic with modern branding. Phlur represents voices in social-media-native fragrance culture.