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ALT. Fragrances Identity
ALT. Fragrances

Identity

gourmand
woody
floral
oud
amber
sweet
aromatic
EDP · unisex

ALT. Fragrances is an independent fragrance house focused on bold, unconventional scent compositions that challenge mainstream aesthetics. The brand prioritizes distinctive accords and unexpected ingredient combinations over commercial appeal.

Identity opens with a sharp, herbaceous top featuring broom and buchu over guaiac wood and spruce, with a subtle toffee sweetness anchoring the opening. The heart shifts toward a creamy, slightly savory amber base accented by cilantro, labdanum, and an earthy mushroom note that adds complexity and depth. The base layers in georgywood and musk with a surprising return of mushroom and rosemary, creating an woody-amber profile that feels grounded and contemplative rather than traditionally warm or cozy.

This is an introspective fragrance best suited for someone seeking something unconventional and willing to lean into its earthier, almost umami-tinged character. It works as a cool-weather scent or for anyone drawn to amber and woody compositions with an avant-garde edge. Identity aligns with The Romantic, The Reverie, and The Hedonist sensibilities.

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ModerateLongevity
$39Best · 60ml
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Price Comparison1 retailers · updated daily
SizeBottleUpdated 17210m ago
$39.00
at ALT. Fragrances
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Main Accordsreported by community
gourmand
50%
woody
25%
floral
25%
oud
25%
amber
25%
sweet
25%
aromatic
25%
fruity
25%
Fragrance Notescommunity verified
Top · 0–30 min
broom
broom
buchu or agathosma
buchu or agathosma
guaiac wood
guaiac wood
Smoky, slightly rosy, and dry, guaiac wood has a gentle, transparent smokiness that doesn't overwhelm. It's often used to add a campfire-distant quality to woody or oriental fragrances without going full leather or incense. One of perfumery's more understated and quietly beautiful materials.
spruce
spruce
toffee
toffee
Warm, buttery caramel with a slightly burnt, bitter edge, toffee is more complex than plain caramel, with a depth that comes from the cooking process. It adds a rich, slightly dangerous sweetness to oriental fragrances. The note of certain leather and tobacco compositions that want an unexpected warm sweetness.
Heart · 30 min – 3 hrs
amber
amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
cilantro
cilantro
labdanum
labdanum
A resin from the rock rose plant with a dark, animalic, honeyed quality that anchors many classic oriental fragrances. Labdanum is simultaneously leathery and sweet, with a raw complexity that synthetic materials struggle to match. It's a cornerstone of amber accords and chypre compositions.
mushroom
mushroom
Earthy, damp, and slightly umami, mushroom is one of the more surprising and sophisticated notes in contemporary perfumery. It adds a foresty, organic quality that feels genuinely natural rather than constructed. Best used to add intrigue and specificity to woody or earthy compositions.
syrup
syrup
Base · 3–12 hrs
georgywood
georgywood
hyacinth
hyacinth
Intensely green and floral with an almost sharp, piercing sweetness, hyacinth is one of spring's most assertive flowers. It has a cold, watery quality alongside its floral richness that makes it feel fresh and slightly dangerous. Polarising in perfumery because of its strength, but magical when well handled.
mushroom
mushroom
Earthy, damp, and slightly umami, mushroom is one of the more surprising and sophisticated notes in contemporary perfumery. It adds a foresty, organic quality that feels genuinely natural rather than constructed. Best used to add intrigue and specificity to woody or earthy compositions.
musk
musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
rosemary
rosemary
Herbal, camphorous, and slightly pine-like, rosemary is a Mediterranean herb with a clean, almost medicinal crispness. It adds freshness and a culinary familiarity to fragrances, grounding more abstract notes in something real. A pillar of classic fougère (fern) fragrances and modern herbal compositions.
Who Wears ThisScent DNA matches
❤️
The RomanticBest match85% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

✨
The Reverie85% match
You live slightly outside the present — and your scent proves it.

Warm, experimental sweetness. Caramelized woods, unusual ambers, avant-garde gourmand.

🍷
The Hedonist85% match
More is more. You've always known this.

Opulent, rich, long-lasting. Vanilla, amber, dense florals, gourmand warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
Rate this fragrance
Rate this fragrance
0255075100
—/100
Most Popular with this Scent DNA Type?
❤️
The Romantic
Your fragrance is a love letter you never stop writing.
Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.
Discover your type →
Scent Profile
gourmand50%
woody25%
floral25%
oud25%
amber25%
Fragrance Family
Amber/Woody
EDP

ALT. Fragrances Identity— Prices, Coupons & Buying Guide

Best price today: Identity is $39.00. Without a coupon the lowest price is $39.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic ALT. Fragrances fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for ALT. Fragrances Identity? +
$39.00 at ALT. Fragrances. Gush compares 47+ retailers updated every 2 hours.
What does ALT. Fragrances Identity smell like? +
ALT. Fragrances is an independent fragrance house focused on bold, unconventional scent compositions that challenge mainstream aesthetics. The brand prioritizes distinctive accords and unexpected ingredient combinations over commercial appeal. Identity opens with a sharp, herbaceous top featuring broom and buchu over guaiac wood and spruce, with a subtle toffee sweetness anchoring the opening. The heart shifts toward a creamy, slightly savory amber base accented by cilantro, labdanum, and an earthy mushroom note that adds complexity and depth. The base layers in georgywood and musk with a surprising return of mushroom and rosemary, creating an woody-amber profile that feels grounded and contemplative rather than traditionally warm or cozy. This is an introspective fragrance best suited for someone seeking something unconventional and willing to lean into its earthier, almost umami-tinged character. It works as a cool-weather scent or for anyone drawn to amber and woody compositions with an avant-garde edge. Identity aligns with The Romantic, The Reverie, and The Hedonist sensibilities.
What are the notes in ALT. Fragrances Identity? +
Top: broom, buchu or agathosma, guaiac wood, spruce, toffee. Heart: amber, cilantro, labdanum, mushroom, syrup. Base: georgywood, hyacinth, mushroom, musk, rosemary.
What fragrance family is Identity? +
ALT. Fragrances Identity belongs to the Amber/Woody fragrance family. It is an EDP.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain