Pulp Byredo
Byredo is the Stockholm-based fragrance house founded by Ben Gorham in 2006, known for its thoughtful approach to scent composition and minimalist aesthetic. The brand has built a reputation for unconventional fragrances that prioritize interesting accords over mass appeal.
Pulp opens with a bright hit of bergamot and black currant, with cardamom adding a subtle spiced edge. The heart shifts into riper fruit territory, with fig and red apple creating a jammy sweetness, while tiare flower introduces a creamy floral dimension. The base is where the gourmand nature reveals itself, combining cedar and praline for a woody-sweet finish with peach blossom adding a soft, skin-like quality. The overall composition walks the line between fruity gourmand and woody warmth, never tipping fully into sugar territory.
This is an approachable fragrance for anyone drawn to fruity, slightly sweet scents with structure. It works year-round but feels especially fitting for cooler months when the wood and spice components gain prominence. Pulp suits both men and women equally, landing somewhere between casual and slightly dressed up depending on occasion. Discover similar scents through The Heirloom, The Raconteur, and The Romantic.
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