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Creed Pure White
Creed

Pure White

citrus
gourmand
powdery
aromatic
green
sweet
fresh spicy
EDC · 2011 · unisex

Creed's Pure White arrived in 2011 as a unisex addition to the house's roster of heritage fragrances. The brand, known for its emphasis on quality ingredients and classical composition, positions this as a lighter, more accessible entry point compared to some of their heavier offerings.

The fragrance opens with a bright citrus triad of grapefruit, lemon, and Sicilian bergamot that establishes an immediately fresh character. The heart settles into green and gourmand territory, with galbanum and neroli providing a slightly herbaceous structure while pear adds subtle sweetness. The base is where things get interesting -- ambergris, rice, and white musk create a soft, powdery finish that's less animalic than Creed typically leans, making this feel more contemporary than the house's usual offerings. The overall profile sits somewhere between clean aromatic and subtle gourmand, never veering into heavy or cloying despite the sweetness undercarriage.

Pure White works as a daytime fragrance for someone seeking something brighter and more straightforward than Creed's baroque blends. It's unisex in spirit but skews slightly soft due to the powder and musk base. This fits squarely into The Heirloom, The Tactician, and The Romantic archetypes.

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ModerateLongevity
$640Best · 75ml
$62530d Avg
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Price Comparison1 retailers · updated daily
Size
Updated 3431m ago
$640.00
at Creed
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Price History · 75ml
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$610
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$625
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$640.00
4 days tracked · 2026-04-18 – 2026-05-17
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Main Accordsreported by community
citrus
100%
gourmand
50%
powdery
50%
aromatic
50%
green
50%
sweet
50%
fresh spicy
50%
fruity
50%
fresh
50%
musky
50%
Fragrance Notescommunity verified
Top · 0–30 min
Grapefruit
Grapefruit
Bittersweet and juicy with a faintly metallic zing that sets it apart from sweeter citrus notes. Grapefruit is uniquely energising, it reads as clean and modern rather than traditionally 'citrusy.' It pairs effortlessly with musks, making it a staple of office-safe, all-day fragrances.
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Sicilian Bergamot
Sicilian Bergamot
Closely related to Calabrian bergamot, Sicilian bergamot has a slightly more tart, vivid quality with a clean, luminous brightness. It is one of the most prized citrus materials in Italian perfumery, appearing in classic masculine colognes and fresh chypres. The zest is cold-pressed for maximum aromatic intensity.
Heart · 30 min – 3 hrs
Galbanum
Galbanum
One of perfumery's oldest raw materials, a bitter, intensely green resin with a cut-grass, slightly medicinal quality. It's the note that gives vintage green chypres their sharp, naturalistic edge. Galbanum alone is almost unpleasantly aggressive, but in a composition it adds a vivid green freshness that nothing else can match.
Neroli
Neroli
Distilled from bitter orange blossoms, neroli sits at the intersection of citrus and floral, bright and slightly waxy, with a honeyed depth that other citrus notes lack. It's one of the most complex natural ingredients in perfumery, simultaneously fresh and rich. A little neroli makes almost any fragrance feel expensive.
Pear
Pear
Gentle, watery, and slightly floral, pear is one of fragrance's most delicate fruit notes, with a clean sweetness that is closer to flowers than to heavy tropical fruits. It adds a soft, luminous freshness to compositions and pairs naturally with rose, iris, and light musks. Often the note that makes a fragrance feel effortlessly elegant.
Base · 3–12 hrs
Ambergris
Ambergris
One of perfumery's most storied materials, a waxy substance produced by sperm whales with a uniquely salty, sweet, earthy quality. Real ambergris is nearly unobtainable; most perfumers use synthetic alternatives. It adds a marine warmth and incredible fixative quality, making fragrances smell more 'alive' and skin-like.
Powdery Notes
Powdery Notes
Rice
Rice
Clean, slightly powdery, and faintly sweet, cooked rice has an almost odorless presence that adds a gentle, neutral warmth. In perfumery rice notes contribute a soft, understated creaminess that bridges powdery and gourmand families. Common in Japanese-inspired and minimalist fragrances.
White Musk
White Musk
Clean, soft, and slightly soapy, white musk is the scent of fresh laundry and warm skin. It's the furthest from the animalic origins of real musk: approachable, inoffensive, and universally flattering. Almost every mass-market fragrance uses white musk as a base, which is why it reads as 'clean' rather than specifically musky.
Who Wears ThisScent DNA matches
🏛️
The HeirloomBest match88% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

🌿
The Tactician86% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

❤️
The Romantic81% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
0255075100
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Most Popular with this Scent DNA Type?
🏛️
The Heirloom
You carry something beautiful that most people have forgotten.
Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.
Discover your type →
Scent Profile
citrus100%gourmand50%powdery50%aromatic50%green50%
Decants Available
1
listings in stock
1ml$2.99/ml

Creed Pure White— Prices, Coupons & Buying Guide

Best price today: Pure White is $640.00. Without a coupon the lowest price is $640.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Creed fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Creed Pure White? +
$640.00 at Creed. Gush compares 47+ retailers updated every 2 hours.
What does Creed Pure White smell like? +
Creed's Pure White arrived in 2011 as a unisex addition to the house's roster of heritage fragrances. The brand, known for its emphasis on quality ingredients and classical composition, positions this as a lighter, more accessible entry point compared to some of their heavier offerings. The fragrance opens with a bright citrus triad of grapefruit, lemon, and Sicilian bergamot that establishes an immediately fresh character. The heart settles into green and gourmand territory, with galbanum and neroli providing a slightly herbaceous structure while pear adds subtle sweetness. The base is where things get interesting -- ambergris, rice, and white musk create a soft, powdery finish that's less animalic than Creed typically leans, making this feel more contemporary than the house's usual offerings. The overall profile sits somewhere between clean aromatic and subtle gourmand, never veering into heavy or cloying despite the sweetness undercarriage. Pure White works as a daytime fragrance for someone seeking something brighter and more straightforward than Creed's baroque blends. It's unisex in spirit but skews slightly soft due to the powder and musk base. This fits squarely into The Heirloom, The Tactician, and The Romantic archetypes.
What are the notes in Creed Pure White? +
Top: Grapefruit, Lemon, Sicilian Bergamot. Heart: Galbanum, Neroli, Pear. Base: Ambergris, Powdery Notes, Rice, White Musk.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain