Toujours Moi

$21.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.

Yes. The current best price is $21.95 and MSRP is $22.80. At $21.95 you save 4% vs retail.

Dana, a heritage fragrance house with roots in American prestige perfumery, created Toujours Moi in 1995 as a timeless addition to their classic collection. The brand has long positioned itself as an accessible entry point to quality fragrance, and this release reflects that philosophy. Toujours Moi opens with warm spices that immediately establish a cozy, slightly sweet character. The heart brings in carnation and jasmine, adding a distinctly floral dimension that keeps the composition from feeling purely gourmand, while additional spice notes provide continuity and depth. Sandalwood anchors the base with creamy, soft woodiness. Across the progression, powdery and amber accords create a warm, enveloping cloud that sits somewhere between romantic florality and gourmand comfort. This is a fragrance for those who appreciate classic femininity with a slightly dusty, vintage sensibility. It works best in cooler months or as an everyday scent when you want something comforting rather than attention-grabbing. The modest concentration as an EDC means it won't project aggressively, making it suitable for office environments or intimate settings. You'll find echoes of The Romantic, The Homesteader, and The Hedonist in its DNA.

Top: spices. Heart: carnation, jasmine, spices. Base: sandalwood.

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