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Dana Valor
Dana

Valor

Floral
Jasmine
White Floral
Fruity
Woody
Musky
Amber
EDT · 2015 · women

Dana is a heritage fragrance house with roots in early 20th-century American perfumery, known for creating accessible fragrances that balance quality with affordability. The brand has maintained a presence in the fragrance market for over a century, offering both classic and contemporary scents.

Valor opens with a bright burst of tropical fruit, combining litchi, mandarin orange, pear, and pineapple with creamy vanilla notes. The heart develops into a warm, gourmand composition anchored by amber and tonka bean, with jasmine and ylang ylang providing a soft floral quality alongside papaya and tolu balsam. The base settles into a smooth, sensual finish with cashmeran, musk, and woody notes that linger without heaviness. The overall profile is decidedly sweet and indulgent, leaning gourmand rather than fresh.

Valor works best for those who enjoy dessert-inspired fragrances with fruity depth. It's suited to casual wear during cooler months when its warmth feels most natural, though the lightweight EDT concentration keeps it from feeling cloying year-round. This is a fragrance for anyone drawn to The Romantic, The Heirloom, and The Hedonist aesthetics.

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$19Best · 100ml
$1730d Avg
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SizeUpdated 3775m ago
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Main Accordsreported by community
Floral
90%
Jasmine
80%
White Floral
17%
Fruity
100%
Woody
23%
Musky
47%
Amber
60%
Warm Spicy
17%
Balsamic
17%
Vanilla
70%
Sweet
100%
Gourmand
57%
Tropical
50%
Fragrance Notesbrand verified
Top · 0–30 min
litchi
litchi
Also known as lychee, litchi has a delicate, floral-fruity sweetness that is lighter and more transparent than most tropical fruits. It has a slightly rose-like quality that makes it at home in floral compositions, and a clean sweetness that reads as refined rather than candy-like. Common in contemporary light florals.
mandarin orange
mandarin orange
pear
pear
Gentle, watery, and slightly floral, pear is one of fragrance's most delicate fruit notes, with a clean sweetness that is closer to flowers than to heavy tropical fruits. It adds a soft, luminous freshness to compositions and pairs naturally with rose, iris, and light musks. Often the note that makes a fragrance feel effortlessly elegant.
pineapple
pineapple
Vivid, tropical, and intensely sweet with a slightly fermented, almost winey quality, pineapple is one of the most assertive tropical fruit notes. It adds an immediate, unambiguous tropical sweetness that can dominate if used too heavily. In moderate amounts it adds a lively, summery energy to fruity and aquatic compositions.
vanilla
vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
Heart · 30 min – 3 hrs
amber
amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
jasmine
jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
papaya
papaya
tolu balsam
tolu balsam
A warm, sweet, vanilla-like resin from a South American tree with a cinnamon-adjacent character and a slightly smoky depth. Tolu balsam has been used in perfumery for centuries as a fixative, adding a rich, balsamic warmth that blends naturally with orientals and florals. It is closely related to Peru balsam and benzoin in its warm, sweet character.
ylang ylang
ylang ylang
An exotic tropical flower with a dense, almost rubbery sweetness that can border on overwhelming, but in careful hands it adds an unmistakable lushness. It has banana-like and slightly medicinal facets that make it distinctive rather than generically pretty. A staple of heady oriental and vintage-style florals.
Base · 3–12 hrs
cashmeran
cashmeran
musk
musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
tonka bean
tonka bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
vanilla
vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
woodsy notes
woodsy notes
Who Wears ThisScent DNA matches
✨
The ReverieBest match92% match
You live slightly outside the present — and your scent proves it.

Warm, experimental sweetness. Caramelized woods, unusual ambers, avant-garde gourmand.

❤️
The Romantic84% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

💋
The Seducer84% match
A warmth others feel before they understand it.

Rich, dark, sweet, and challenging. Opulent orientals, vanillic oud, seductive amber.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
0255075100
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Most Popular with this Scent DNA Type?
✨
The Reverie
You live slightly outside the present — and your scent proves it.
Warm, experimental sweetness. Caramelized woods, unusual ambers, avant-garde gourmand.
Discover your type →
Scent Profile
Floral90%Jasmine80%White Floral17%Fruity100%Woody23%
Fragrance Family
Floral Oriental
EDT

Dana Valor— Prices, Coupons & Buying Guide

Best price today: Valor is $18.59. Without a coupon the lowest price is $18.59. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Dana fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Dana Valor? +
$18.59 at ForeverLux. Gush compares 47+ retailers updated every 2 hours.
What does Dana Valor smell like? +
Dana is a heritage fragrance house with roots in early 20th-century American perfumery, known for creating accessible fragrances that balance quality with affordability. The brand has maintained a presence in the fragrance market for over a century, offering both classic and contemporary scents. Valor opens with a bright burst of tropical fruit, combining litchi, mandarin orange, pear, and pineapple with creamy vanilla notes. The heart develops into a warm, gourmand composition anchored by amber and tonka bean, with jasmine and ylang ylang providing a soft floral quality alongside papaya and tolu balsam. The base settles into a smooth, sensual finish with cashmeran, musk, and woody notes that linger without heaviness. The overall profile is decidedly sweet and indulgent, leaning gourmand rather than fresh. Valor works best for those who enjoy dessert-inspired fragrances with fruity depth. It's suited to casual wear during cooler months when its warmth feels most natural, though the lightweight EDT concentration keeps it from feeling cloying year-round. This is a fragrance for anyone drawn to The Romantic, The Heirloom, and The Hedonist aesthetics.
What are the notes in Dana Valor? +
Top: litchi, mandarin orange, pear, pineapple, vanilla. Heart: amber, jasmine, papaya, tolu balsam, ylang ylang. Base: cashmeran, musk, tonka bean, vanilla, woodsy notes.
What fragrance family is Valor? +
Dana Valor belongs to the Floral Oriental fragrance family. It is an EDT.
What other fragrances smell like Dana Valor? +
Based on shared notes, New Brand 2 Women Women (musk, tonka bean, jasmine, ylang ylang), New Brand 4 Women Delicious Women (musk, tonka bean, jasmine, ylang ylang), New Brand 4 Women Women (musk, tonka bean, jasmine, ylang ylang), New Brand Cool Woman Women (musk, tonka bean, jasmine, ylang ylang), New Brand Dangerous Woman Women (musk, tonka bean, jasmine, ylang ylang) may smell similar to Valor.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain