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English Laundry London
English Laundry

London

Citrus
Fresh
Floral
Jasmine
White Floral
Fruity
Green
EDT · 2018 · men

English Laundry is a fragrance house known for clean, wearable scents with mass-market appeal, positioning itself as an accessible alternative to prestige houses. London, released in 2018, is an EDT that sits squarely in that wheelhouse.

The fragrance opens with a bright, fruity burst of pineapple, blackberry, and apple that immediately reads as juicy and approachable. The heart introduces some herbal complexity through juniper and bergamot, while patchouli and ambergris add earthiness and depth. Below that, the base settles into a warm, slightly sweet profile anchored by oakmoss, vanilla, and musk, with jasmine adding a subtle floral note that prevents the whole thing from feeling too gourmand. The overall effect is a gourmand-fruity woody fragrance with aromatic edges, something between a fresh citrus and a soft amber.

London works best for someone seeking an easygoing, inoffensive everyday fragrance. It's versatile enough for casual wear and office settings, though it's not particularly distinctive or memorable. The fruity opening and warm base make it suitable year-round, though it leans slightly warmer. It shares DNA with The Homesteader, The Romantic, and The Tactician.

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ModerateLongevity
$22Best · 100ml
$3030d Avg
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$21.87Save $13 (37% off retail)
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Price History · 100ml
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$28
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$30
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22 days tracked · 2026-05-07 – 2026-06-02
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Main Accordsreported by community
Citrus
90%
Fresh
75%
Floral
58%
Jasmine
60%
White Floral
58%
Fruity
100%
Green
58%
Aquatic
42%
Woody
100%
Patchouli
80%
Earthy
100%
Musky
100%
Amber
42%
Vanilla
58%
Sweet
58%
Gourmand
58%
Tropical
33%
Fragrance Notesbrand verified
Top · 0–30 min
Pineapple
Pineapple
Vivid, tropical, and intensely sweet with a slightly fermented, almost winey quality, pineapple is one of the most assertive tropical fruit notes. It adds an immediate, unambiguous tropical sweetness that can dominate if used too heavily. In moderate amounts it adds a lively, summery energy to fruity and aquatic compositions.
Blackberry
Blackberry
Dark, juicy, and slightly tart with an earthy undertone that distinguishes it from lighter berries. Blackberry has a bittersweet depth that makes it more interesting than raspberry or strawberry in complex compositions. It adds a dark, jammy quality to rose-forward fragrances and woody orientals.
Apple
Apple
Fresh, crisp, and slightly cidery, apple reads as clean and natural rather than candy-sweet. Green apple is sharper and more aromatic; red apple is rounder and juicier. Both add an approachable freshness to florals and fresher orientals, and green apple in particular is a signature of certain classic masculines.
Heart · 30 min – 3 hrs
Juniper
Juniper
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Bergamot
Bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
Ambergris
Ambergris
One of perfumery's most storied materials, a waxy substance produced by sperm whales with a uniquely salty, sweet, earthy quality. Real ambergris is nearly unobtainable; most perfumers use synthetic alternatives. It adds a marine warmth and incredible fixative quality, making fragrances smell more 'alive' and skin-like.
Base · 3–12 hrs
Oakmoss
Oakmoss
The defining ingredient of classic chypre perfumery, damp, forest-floor earthy with a faint bitterness and incredible complexity. Real oakmoss is now heavily restricted by IFRA regulations, which is why vintage chypres smell so different from modern ones. When present, it creates a raw, outdoorsy anchor that no synthetic fully replicates.
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Jasmine
Jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
Vanilla
Vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match87% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

📐
The Tactician87% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

❤️
The Romantic82% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

Based on this fragrance's accord profile · Find your Scent DNA →
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Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Citrus90%Fresh75%Floral58%Jasmine60%White Floral58%
Fragrance Family
Floral Woody
EDT
Decants Available
2
listings in stock
5ml$1.60/ml10ml$1.40/ml

English Laundry London— Prices, Coupons & Buying Guide

Best price today: London is $21.87. Without a coupon the lowest price is $21.87. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic English Laundry fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for English Laundry London? +
$21.87 at FragFlex. Gush compares 47+ retailers updated every 2 hours.
Is $21.87 a good price for London? +
Yes. The current best price is $21.87 and MSRP is $34.99. At $21.87 you save 37% vs retail.
What does English Laundry London smell like? +
English Laundry is a fragrance house known for clean, wearable scents with mass-market appeal, positioning itself as an accessible alternative to prestige houses. London, released in 2018, is an EDT that sits squarely in that wheelhouse. The fragrance opens with a bright, fruity burst of pineapple, blackberry, and apple that immediately reads as juicy and approachable. The heart introduces some herbal complexity through juniper and bergamot, while patchouli and ambergris add earthiness and depth. Below that, the base settles into a warm, slightly sweet profile anchored by oakmoss, vanilla, and musk, with jasmine adding a subtle floral note that prevents the whole thing from feeling too gourmand. The overall effect is a gourmand-fruity woody fragrance with aromatic edges, something between a fresh citrus and a soft amber. London works best for someone seeking an easygoing, inoffensive everyday fragrance. It's versatile enough for casual wear and office settings, though it's not particularly distinctive or memorable. The fruity opening and warm base make it suitable year-round, though it leans slightly warmer. It shares DNA with The Homesteader, The Romantic, and The Tactician.
What are the notes in English Laundry London? +
Top: Pineapple, Blackberry, Apple. Heart: Juniper, Patchouli, Bergamot, Ambergris. Base: Oakmoss, Musk, Jasmine, Vanilla.
What fragrance family is London? +
English Laundry London belongs to the Floral Woody fragrance family. It is an EDT.
What other fragrances smell like English Laundry London? +
Based on shared notes, Swiss Arabian Intense Pride (Oakmoss, Musk, Patchouli, Pineapple), Alexandria Fragrances Brasilia (Solid (Oakmoss, Musk, Patchouli, Pineapple), Alexandria Fragrances Brasilia Prive (Oakmoss, Musk, Patchouli, Pineapple), Alexandria Fragrances Brasilia Prive (Solid (Oakmoss, Musk, Patchouli, Pineapple), Lattafa Now Rave Unisex (Oakmoss, Musk, Patchouli, Pineapple) may smell similar to London.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain