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Memo Paris Flam
Memo Paris

Flam

Citrus
Fresh
Floral
Jasmine
White Floral
Woody
Amber
EDP · 2021 · womens

Memo Paris is a niche fragrance house founded by Clara Bocq and Pierre Hermès in 2011, creating travel-inspired scents that capture specific moments and destinations. The brand focuses on distinctive, memory-driven compositions with a cosmopolitan sensibility.

Flam opens with bright citruses and freesia, immediately floral and sweetly candied. The heart blooms with a lush white floral arrangement of jasmine, lily, and muguet, deepened by osmanthus and ylang ylang that add a creamy, slightly spiced dimension. The base settles into warm amber, benzoin, and tonka bean, with sandalwood providing a powdery-woody anchor that keeps the fragrance from becoming cloying. The overall effect is a creamy floral oriental that balances brightness with indulgent sweetness.

This suits anyone drawn to classical, feminine florals with a modern, accessible edge. It works well for daytime wear when you want something more elevated than casual, and transitions easily into evening. Flam captures the sensibility of The Romantic, The Hedonist, and The Heirloom.

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ModerateLongevity
$140Best · 75ml
$16930d Avg
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Price Comparison2 retailers · updated daily
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$139.99Save $200 (59% off retail)
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Jomashop✓ PartnerBestIn Stock$139.99−$200Buy
Memo ParisMSRPIn Stock$340.00retailBuy

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Price History · 75ml
Low
$140
Avg
$169
Now
$139.99
7 days tracked · 2026-04-27 – 2026-05-16
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Main Accordsreported by community
Citrus
31%
Fresh
48%
Floral
100%
Jasmine
17%
White Floral
90%
Woody
24%
Amber
80%
Warm Spicy
24%
Balsamic
24%
Vanilla
72%
Sweet
100%
Gourmand
48%
Creamy
50%
Fragrance Notesbrand verified
Top · 0–30 min
Angelica
Angelica
Complex, musky, and slightly earthy, angelica root has a unique profile that sits between herbs, earth, and musk. It was historically used as a fixative and still adds a deep, rooty quality that grounds and extends other notes. Angelica seed is slightly citrusy; the root is darker and more complex. A note beloved by niche perfumers.
Bergamot
Bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Mandarin Orange
Mandarin Orange
Heart · 30 min – 3 hrs
Jasmine
Jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
Lily
Lily
Grand, creamy, and slightly spicy, Oriental lily (Stargazer, Casablanca) is one of the most powerful natural flowers, with a heady, complex sweetness that fills a room. White lily is softer and more transparent. Both add drama and elegance to floral compositions, though they require careful handling to avoid becoming oppressive.
Muguet
Muguet
The French name for lily of the valley, and in perfumery 'muguet' often refers to a specific synthetic accord that captures the note's dewy, green-floral character. It's associated with the 1st of May (the French tradition of gifting lily of the valley) and has a clean, optimistic freshness that never goes out of fashion.
Osmanthus
Osmanthus
Apricot-like, leathery, and floral all at once, osmanthus is one of the most beloved flowers in Chinese culture and one of the most interesting in Western perfumery. Its dried-fruit, suede-like quality makes it feel simultaneously sweet and sophisticated. A note that elevates almost everything it touches.
Ylang Ylang
Ylang Ylang
An exotic tropical flower with a dense, almost rubbery sweetness that can border on overwhelming, but in careful hands it adds an unmistakable lushness. It has banana-like and slightly medicinal facets that make it distinctive rather than generically pretty. A staple of heady oriental and vintage-style florals.
Base · 3–12 hrs
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Benzoin
Benzoin
Sweet, warm, and balsamic, benzoin resin smells like vanilla mixed with incense, with a powdery, slightly medicinal edge. It adds a comforting warmth and fixative quality to oriental fragrances, and blends beautifully with spices. Often used to smooth and round off sharp edges in complex base notes.
Sandalwood
Sandalwood
Creamy, smooth, and milky with a soft, skin-like warmth that clings beautifully. True Mysore sandalwood is one of perfumery's most precious ingredients, simultaneously wood and skin, never cold or sharp. It rounds off sharp edges in any composition and makes the wearer smell subtly, irresistibly warmer.
Tonka Bean
Tonka Bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
Vanilla
Vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
Who Wears ThisScent DNA matches
❤️
The RomanticBest match87% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

🍷
The Hedonist87% match
More is more. You've always known this.

Opulent, rich, long-lasting. Vanilla, amber, dense florals, gourmand warmth.

🏛️
The Heirloom82% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
0255075100
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Most Popular with this Scent DNA Type?
❤️
The Romantic
Your fragrance is a love letter you never stop writing.
Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.
Discover your type →
Scent Profile
Citrus31%Fresh48%Floral100%Jasmine17%White Floral90%
Fragrance Family
Floral Oriental
EDP
Decants Available
1
listings in stock
1ml$6.99/ml

Memo Paris Flam— Prices, Coupons & Buying Guide

Best price today: Flam is $139.99. Without a coupon the lowest price is $139.99. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Memo Paris fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Memo Paris Flam? +
$139.99 at Jomashop. Gush compares 47+ retailers updated every 2 hours.
Is $139.99 a good price for Flam? +
Yes. The current best price is $139.99 and MSRP is $340.00. At $139.99 you save 59% vs retail.
What does Memo Paris Flam smell like? +
Memo Paris is a niche fragrance house founded by Clara Bocq and Pierre Hermès in 2011, creating travel-inspired scents that capture specific moments and destinations. The brand focuses on distinctive, memory-driven compositions with a cosmopolitan sensibility. Flam opens with bright citruses and freesia, immediately floral and sweetly candied. The heart blooms with a lush white floral arrangement of jasmine, lily, and muguet, deepened by osmanthus and ylang ylang that add a creamy, slightly spiced dimension. The base settles into warm amber, benzoin, and tonka bean, with sandalwood providing a powdery-woody anchor that keeps the fragrance from becoming cloying. The overall effect is a creamy floral oriental that balances brightness with indulgent sweetness. This suits anyone drawn to classical, feminine florals with a modern, accessible edge. It works well for daytime wear when you want something more elevated than casual, and transitions easily into evening. Flam captures the sensibility of The Romantic, The Hedonist, and The Heirloom.
What are the notes in Memo Paris Flam? +
Top: Angelica, Bergamot, Freesia, Lemon, Mandarin Orange. Heart: Jasmine, Lily, Muguet, Osmanthus, Ylang Ylang. Base: Amber, Benzoin, Sandalwood, Tonka Bean, Vanilla.
What fragrance family is Flam? +
Memo Paris Flam belongs to the Floral Oriental fragrance family. It is an EDP.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain