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French Avenue Sultan The Founder
French Avenue

Sultan The Founder

musky
amber
woody
oud
animalic
warm spicy
mossy
2024 · unisex

French Avenue is a niche fragrance house that crafts bold, uncompromising scents with a focus on raw materials and unconventional compositions. Sultan The Founder is their 2024 release, a fragrance that lives up to the house's philosophy of pushing boundaries.

The fragrance opens with oud and oriental notes layered over patchouli, immediately establishing an animalic, musky character. The heart settles into ambrette and cashmere wood with moss for earthiness, softening the initial intensity without sacrificing its dark, resinous quality. The base anchors everything with civet and labdanum, creating a dense, skin-like finish that feels almost leathery. The overall composition is woody and amber-forward, with a distinctly animalic undertone that gives it real presence and character.

This is a fragrance for those who appreciate unfiltered orientals and aren't looking for comfort or sweetness. It works best during cooler months or evening wear, when its dense, layered structure can fully develop. If you gravitate toward The Mystic, The Reverie, and The Cipher, Sultan The Founder will likely resonate with your taste.

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$37Best · 100ml
$3730d Avg
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Price Comparison1 retailers · updated daily
SizeUpdated 17163m ago
$36.72
at French Avenue
🔥 Lowest price in 5 days of tracking
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Price History · 100ml
Low
$37
Avg
$37
Now
$36.72
5 days tracked · 2026-05-14 – 2026-06-02
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Main Accordsreported by community
musky
100%
amber
100%
woody
75%
oud
50%
animalic
50%
warm spicy
50%
mossy
50%
floral
50%
Fragrance Notescommunity verified
Top · 0–30 min
Oud
Oud
The most prized and expensive raw material in perfumery, a resinous wood produced by agarwood trees infected with a specific mold. Real oud is animalic, smoky, leathery, and sometimes medicinal, with enormous lasting power. It anchors the great Middle Eastern fragrances and has become the defining luxury note of contemporary perfumery.
Oriental notes
Oriental notes
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Heart · 30 min – 3 hrs
Ambrette
Ambrette
Cashmere Wood
Cashmere Wood
Moss
Moss
Damp, green, and slightly bitter with a cool, shadowy quality, moss is nature's version of depth in perfumery. Oakmoss and tree moss both add a forest-floor complexity that anchors compositions in something real. Essential to classic chypre fragrances and the inspiration for countless green woody accords.
Base · 3–12 hrs
Civet
Civet
An animalic note with a raw, musky, slightly fecal quality that might sound unappealing but adds extraordinary depth and sensuality in small amounts. Natural civet is no longer used (it was obtained unethically); modern substitutes are kinder but similarly provocative. A hallmark of classic Chanel and Guerlain fragrances.
Labdanum
Labdanum
A resin from the rock rose plant with a dark, animalic, honeyed quality that anchors many classic oriental fragrances. Labdanum is simultaneously leathery and sweet, with a raw complexity that synthetic materials struggle to match. It's a cornerstone of amber accords and chypre compositions.
Amberwood
Amberwood
Who Wears ThisScent DNA matches
🌙
The MysticBest match93% match
You wear what others can't place — and that's exactly the point.

Warm incense, dry resins, airy woods, smoke with softness. Never obvious.

✨
The Reverie85% match
You live slightly outside the present — and your scent proves it.

Warm, experimental sweetness. Caramelized woods, unusual ambers, avant-garde gourmand.

👻
The Cipher81% match
Barely there. Never forgotten.

Airy, cool, abstract, almost invisible. Sheer musks, iso e super, ethereal woods.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🌙
The Mystic
You wear what others can't place — and that's exactly the point.
Warm incense, dry resins, airy woods, smoke with softness. Never obvious.
Discover your type →
Scent Profile
musky100%amber100%woody75%oud50%animalic50%

French Avenue Sultan The Founder— Prices, Coupons & Buying Guide

Best price today: Sultan The Founder is $36.72. Without a coupon the lowest price is $36.72. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic French Avenue fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for French Avenue Sultan The Founder? +
$36.72 at French Avenue. Gush compares 47+ retailers updated every 2 hours.
What does French Avenue Sultan The Founder smell like? +
French Avenue is a niche fragrance house that crafts bold, uncompromising scents with a focus on raw materials and unconventional compositions. Sultan The Founder is their 2024 release, a fragrance that lives up to the house's philosophy of pushing boundaries. The fragrance opens with oud and oriental notes layered over patchouli, immediately establishing an animalic, musky character. The heart settles into ambrette and cashmere wood with moss for earthiness, softening the initial intensity without sacrificing its dark, resinous quality. The base anchors everything with civet and labdanum, creating a dense, skin-like finish that feels almost leathery. The overall composition is woody and amber-forward, with a distinctly animalic undertone that gives it real presence and character. This is a fragrance for those who appreciate unfiltered orientals and aren't looking for comfort or sweetness. It works best during cooler months or evening wear, when its dense, layered structure can fully develop. If you gravitate toward The Mystic, The Reverie, and The Cipher, Sultan The Founder will likely resonate with your taste.
What are the notes in French Avenue Sultan The Founder? +
Top: Oud, Oriental notes, Patchouli. Heart: Ambrette, Cashmere Wood, Moss. Base: Civet, Labdanum, Amberwood.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain