Bloom

$40.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.

Yes. The current best price is $40.95 and MSRP is $100.95. At $40.95 you save 59% vs retail.

Gucci's Bloom arrived in 2017 as a modern floral for the house, developed under creative direction that sought to balance accessibility with quality ingredients. The fragrance reflects Gucci's approach to contemporary femininity, grounded in classic white florals rather than experimental territory. Bloom opens with jasmine that feels immediately creamy and soft, establishing a distinctly hedonistic white floral character from the first spray. The heart develops around tuberose, which deepens the composition into something sensual and full-bodied without veering into powdery territory. The floral accords dominate throughout, maintaining a creamy sweetness that feels more indulgent than innocent. This is a genuinely well-composed fragrance with clear structure, though it doesn't push boundaries in terms of modern floral design. Best suited for someone drawn to classic white florals who appreciates a creamy, slightly sweet interpretation without needing experimental complexity. It works well as an everyday fragrance for warmer months and transitions easily into evening wear. If you're drawn to florals that lean romantic and sensual rather than fresh or green, Bloom delivers reliably. You'll find similar DNA in The Romantic, The Reverie, and The Hedonist.

Top: Jasmine. Heart: Tuberose. Base: Rangoon Creeper.

Gucci Bloom belongs to the Floral fragrance family. It is an EDP.

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