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Issey Miyake L'Eau d'Issey Pure Shade Of Flower
Issey Miyake

L'Eau d'Issey Pure Shade Of Flower

floral
fruity
rose
musky
fresh spicy
EDT · 2019 · womens

Issey Miyake's L'Eau d'Issey line has long been the house's flagship for accessible, wearable fragrance. This 2019 addition, Pure Shade Of Flower, sits within the broader family of light, skin-close compositions that prioritize simplicity and everyday elegance.

The fragrance opens with black currant and lemon lending a tart brightness to a prominent rose note, while a touch of fresh spice keeps things from feeling too soft. The heart develops through hibiscus and raspberry bloom, adding a subtle fruit-floral character that feels more delicate than jammy. White musk and sandalwood anchor the base with a clean, understated warmth that won't project aggressively. Overall, this reads as a modern floral with just enough fruit and musk to add dimension without sacrificing the airy, fresh DNA that defines the line.

L'Eau d'Issey Pure Shade Of Flower works best as a daytime fragrance for someone seeking a polished but unpretentious floral. It's equally at home in an office setting or casual weekend wear, making it a solid choice if you prefer scents that won't demand attention but will reward a close encounter. This fragrance aligns with The Romantic, The Reverie, and The Heirloom.

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$38Best · 90ml
$3830d Avg
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SizeUpdated 419m ago
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Price History · 90ml
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Main Accordsreported by community
floral
100%
fruity
75%
rose
50%
musky
50%
fresh spicy
50%
Fragrance Notescommunity verified
Top · 0–30 min
Black Currant
Black Currant
Rose
Rose
The queen of floral notes and the most-used ingredient in fine perfumery. Real rose is simultaneously velvety, honeyed, and slightly spicy, nothing like the synthetic candy version. Depending on the variety used, it can anchor a composition or drift through it like a ghost, adding warmth without dominating.
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Heart · 30 min – 3 hrs
Hibiscus
Hibiscus
Tart, fruity, and slightly floral, hibiscus has a cranberry-raspberry quality that makes it read as both floral and fruity. It's more angular and interesting than typical floral notes, with a slight astringency that keeps it from being simply sweet. Popular in contemporary fresh and aquatic compositions.
Raspberry Bloom
Raspberry Bloom
The delicate flowers of the raspberry plant before the fruit develops, with a light, slightly green-floral and faintly fruity character. Raspberry bloom is more subtle and refined than raspberry fruit, adding a fresh, natural quality to floral compositions. It bridges the floral and fruity families gently.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Base · 3–12 hrs
White Musk
White Musk
Clean, soft, and slightly soapy, white musk is the scent of fresh laundry and warm skin. It's the furthest from the animalic origins of real musk: approachable, inoffensive, and universally flattering. Almost every mass-market fragrance uses white musk as a base, which is why it reads as 'clean' rather than specifically musky.
Sandalwood
Sandalwood
Creamy, smooth, and milky with a soft, skin-like warmth that clings beautifully. True Mysore sandalwood is one of perfumery's most precious ingredients, simultaneously wood and skin, never cold or sharp. It rounds off sharp edges in any composition and makes the wearer smell subtly, irresistibly warmer.
Who Wears ThisScent DNA matches
❤️
The RomanticBest match84% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

✨
The Reverie84% match
You live slightly outside the present — and your scent proves it.

Warm, experimental sweetness. Caramelized woods, unusual ambers, avant-garde gourmand.

🏛️
The Heirloom83% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
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Most Popular with this Scent DNA Type?
❤️
The Romantic
Your fragrance is a love letter you never stop writing.
Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.
Discover your type →
Scent Profile
floral100%fruity75%rose50%musky50%fresh spicy50%
Fragrance Family
Floral
EDT

Issey Miyake L'Eau d'Issey Pure Shade Of Flower— Prices, Coupons & Buying Guide

Best price today: L'Eau d'Issey Pure Shade Of Flower is $37.99. Without a coupon the lowest price is $37.99. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Issey Miyake fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Issey Miyake L'Eau d'Issey Pure Shade Of Flower? +
$37.99 at Jomashop. Gush compares 47+ retailers updated every 2 hours.
What does Issey Miyake L'Eau d'Issey Pure Shade Of Flower smell like? +
Issey Miyake's L'Eau d'Issey line has long been the house's flagship for accessible, wearable fragrance. This 2019 addition, Pure Shade Of Flower, sits within the broader family of light, skin-close compositions that prioritize simplicity and everyday elegance. The fragrance opens with black currant and lemon lending a tart brightness to a prominent rose note, while a touch of fresh spice keeps things from feeling too soft. The heart develops through hibiscus and raspberry bloom, adding a subtle fruit-floral character that feels more delicate than jammy. White musk and sandalwood anchor the base with a clean, understated warmth that won't project aggressively. Overall, this reads as a modern floral with just enough fruit and musk to add dimension without sacrificing the airy, fresh DNA that defines the line. L'Eau d'Issey Pure Shade Of Flower works best as a daytime fragrance for someone seeking a polished but unpretentious floral. It's equally at home in an office setting or casual weekend wear, making it a solid choice if you prefer scents that won't demand attention but will reward a close encounter. This fragrance aligns with The Romantic, The Reverie, and The Heirloom.
What are the notes in Issey Miyake L'Eau d'Issey Pure Shade Of Flower? +
Top: Black Currant, Rose, Lemon. Heart: Hibiscus, Raspberry Bloom, Freesia. Base: White Musk, Sandalwood.
What fragrance family is L'Eau d'Issey Pure Shade Of Flower? +
Issey Miyake L'Eau d'Issey Pure Shade Of Flower belongs to the Floral fragrance family. It is an EDT.
What other fragrances smell like Issey Miyake L'Eau d'Issey Pure Shade Of Flower? +
Based on shared notes, Maison Francis Kurkdjian 754 unisex (White Musk, Sandalwood, Freesia, Lemon), Khadlaj Frash Musky Air Freshener (White Musk, Sandalwood, Freesia, Lemon), ed-hardy Jasmin Orange for women (White Musk, Sandalwood, Freesia, Black Currant), Jimmy Choo Chloe Nomade (White Musk, Sandalwood, Freesia, Lemon), Chloe Nomade (White Musk, Sandalwood, Freesia, Lemon) may smell similar to L'Eau d'Issey Pure Shade Of Flower.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain