Gush›John Varvatos›John Varvatos Artisan Pure
John Varvatos John Varvatos Artisan Pure
John Varvatos

John Varvatos Artisan Pure

Citrus
Fresh
Iris
Green
Aromatic
Musky
Powdery
EDT · 2017 · mens

John Varvatos is an American fashion designer known for menswear with a rock-and-roll edge, and his fragrance line extends that approachable yet refined aesthetic to scent. Artisan Pure, released in 2017, sits within his core fragrance collection, maintaining the brand's focus on wearable, masculine compositions.

The fragrance opens with a bright citrus burst of clementine, lemon, mandarin, and bergamot, immediately joined by herbal notes of thyme and marjoram that add an aromatic, slightly savory character. The heart deepens with petitgrain and ginger, adding a subtle spice and botanical complexity that prevents the composition from feeling one-dimensional. A woody, musky base with orris root and amber provides structure and longevity, grounding what is otherwise a fresh, lively top-heavy composition.

Artisan Pure works best for those seeking a clean, citrus-forward fragrance with enough green and woody depth to avoid feeling purely fruity. It's a solid everyday option, particularly suited to spring and summer wear, though the woody undertones give it enough substance for cooler months. If you gravitate toward The Tactician, The Homesteader, and The Aristocrat profiles, this will likely appeal to your preferences.

Adds to your fragrance profile · visible to the community

Not yet ratedYour Gush Score
ModerateLongevity
$32Best · 125ml
$3630d Avg
Rate this fragrance
0255075100
—/100
Price Comparison5 retailers · updated daily
SizeBottleDecantUpdated 230m ago
$31.95Save $90 (74% off retail)
at FragranceShop
$32 low$122 retail
near the low, great time to buy
Buy Now →
RetailerStockPrice
FragranceShop✓ PartnerBestIn Stock$31.95−$90Buy
The Perfume SpotIn Stock$33.92−$88Buy
FragFlexTesterIn Stock$45.00−$77Buy
FragFlexIn Stock$48.00−$74Buy
ScentsAngelIn Stock$122.00Buy

✓ authorized retailer · ⚠ verify seller · delta vs. MSRP · we earn a small commission

Price History · 125ml
Low
$32
Avg
$36
High
$40
4 days tracked · 2026-04-30 – 2026-05-13
Alert me when the price drops
We'll notify you once. No spam.
Main Accordsreported by community
Citrus
100%
Fresh
100%
Iris
29%
Green
70%
Aromatic
92%
Musky
29%
Powdery
29%
Amber
29%
Warm Spicy
29%
Spicy
42%
Woody
60%
Fragrance Notesbrand verified
Top · 0–30 min
Clementine
Clementine
The sweetest and most cheerful of the mandarin family, clementine is pure, juicy citrus with almost no bitterness. It has a softness that makes it feel warmer than lemon or grapefruit, closer to candy than zest. A note that lifts compositions without complicating them.
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Mandarin Orange
Mandarin Orange
Bergamot
Bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
Thyme
Thyme
Herbal, slightly medicinal, and earthy with a warm, honey-like underpinning that sets it apart from greener herbs like basil. Thyme adds a French countryside quality, rugged but refined. It's used to add character and specificity to herbal-woody compositions that might otherwise feel generic.
Marjoram
Marjoram
Warm, herbal, and slightly camphor-like, sweet marjoram is softer and more floral than oregano, with a gentle warmth that reads as comforting rather than aggressive. It adds a culinary, Mediterranean quality to compositions and pairs naturally with lavender, cedar, and bergamot. A supporting herbal note that adds quiet complexity.
Heart · 30 min – 3 hrs
Petitgrain
Petitgrain
Crisp, woody, and slightly bitter, petitgrain is distilled from the leaves and twigs of the bitter orange tree, making it the green, herbal sibling of neroli and bergamot. It adds a clean, aromatic freshness to masculine fragrances in particular, with a slightly soapy, barbershop quality that is effortlessly wearable.
Ginger
Ginger
Warm, zesty, and slightly medicinal with a bite that sits between spice and citrus. Ginger root adds a lively, invigorating quality to fragrances, it energises rather than soothes. Depending on how it's used, it can read as fresh and zingy or warm and earthy, making it unusually versatile across fragrance families.
Base · 3–12 hrs
Woody Notes
Woody Notes
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Orris Root
Orris Root
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Who Wears ThisScent DNA matches
🌿
The TacticianBest match91% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🏡
The Homesteader85% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🎩
The Aristocrat85% match
Timeless doesn't try. It simply is.

Cool, clean, commanding. Heritage aromatics, classic citrus, dry fougères, refined woods.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
Rate this fragrance
Rate this fragrance
0255075100
—/100
Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Citrus100%
Fresh100%
Iris29%
Green70%
Aromatic92%
Fragrance Family
Fresh Citrus
EDT
Decants Available
3
listings in stock
1ml$2.99/ml5ml$2.40/ml10ml$1.70/ml

John Varvatos John Varvatos Artisan Pure— Prices, Coupons & Buying Guide

Best price today: John Varvatos Artisan Pure is $31.95. Without a coupon the lowest price is $31.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic John Varvatos fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for John Varvatos John Varvatos Artisan Pure? +
$31.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
Is $31.95 a good price for John Varvatos Artisan Pure? +
Yes. The current best price is $31.95 and MSRP is $122.00. At $31.95 you save 74% vs retail.
What does John Varvatos John Varvatos Artisan Pure smell like? +
John Varvatos is an American fashion designer known for menswear with a rock-and-roll edge, and his fragrance line extends that approachable yet refined aesthetic to scent. Artisan Pure, released in 2017, sits within his core fragrance collection, maintaining the brand's focus on wearable, masculine compositions. The fragrance opens with a bright citrus burst of clementine, lemon, mandarin, and bergamot, immediately joined by herbal notes of thyme and marjoram that add an aromatic, slightly savory character. The heart deepens with petitgrain and ginger, adding a subtle spice and botanical complexity that prevents the composition from feeling one-dimensional. A woody, musky base with orris root and amber provides structure and longevity, grounding what is otherwise a fresh, lively top-heavy composition. Artisan Pure works best for those seeking a clean, citrus-forward fragrance with enough green and woody depth to avoid feeling purely fruity. It's a solid everyday option, particularly suited to spring and summer wear, though the woody undertones give it enough substance for cooler months. If you gravitate toward The Tactician, The Homesteader, and The Aristocrat profiles, this will likely appeal to your preferences.
What are the notes in John Varvatos John Varvatos Artisan Pure? +
Top: Clementine, Lemon, Mandarin Orange, Bergamot, Thyme, Marjoram. Heart: Petitgrain, Ginger. Base: Woody Notes, Musk, Orris Root, Amber.
What fragrance family is John Varvatos Artisan Pure? +
John Varvatos John Varvatos Artisan Pure belongs to the Fresh Citrus fragrance family. It is an EDT.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain