Blue

$69.95 at Perfumania. Gush compares 47+ retailers updated every 2 hours.

Kenneth Cole Blue is a straightforward aquatic fragrance from 2015 that delivers what the name promises, without pretension. As an EDT, it's positioned as a casual daily wear rather than a signature scent, which suits its accessible approach to the aquatic category. The fragrance opens with bright citrus notes that provide immediate freshness and energy. The heart shifts toward sea-inspired accords, creating that ozonic marine character that defines the composition, supported by aromatic elements that add a subtle sophistication. The base grounds the scent with amber and cedar, preventing it from becoming too airy while maintaining the aquatic transparency throughout. Overall, Blue reads as a clean, crisp fragrance with just enough warmth underneath to feel complete rather than fleeting. This works best for someone wanting a no-fuss everyday fragrance, particularly during warmer months or in professional settings where subtlety matters. It's unpretentious and easy to wear, though it won't make a statement. If you appreciate aquatic freshness with a touch of structure, explore The Tactician, The Aristocrat, and The Cipher.

Top: Citruses. Heart: Sea Notes. Base: Amber, Cedar.

kenneth-cole Blue belongs to the Aquatic/Marine fragrance family. It is an EDT.

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