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kenneth-cole Reaction
Kenneth Cole

Reaction

Citrus
Fresh
Floral
Fruity
Aquatic
Woody
Patchouli
EDT · 2004 · mens

Kenneth Cole's Reaction launched in 2004 as a sporty aquatic fragrance designed for the everyday man. The brand carved out its niche with accessible fragrances that prioritized wearability over pretension, and Reaction exemplifies that straightforward approach.

The fragrance opens with bright top notes of green apple, lemon, lime, melon, and watermelon that establish an immediately fresh, fruity character. The heart settles into lily of the valley and patchouli, adding a subtle floral earthiness that keeps the composition from feeling one-dimensional. Sandalwood and musk in the base provide warmth and longevity, grounding the aquatic freshness with a clean, woody foundation. Overall, Reaction reads as an accessible aquatic with fruity-fresh character and enough woody undertone to avoid being purely linear.

This works best for casual, warm-weather wear when you want something easy-going and refreshing without complexity. It's straightforward enough for office settings or daily activity, though it lacks the sophistication for evening occasions. If you appreciate The Tactician, The Homesteader, and The Aristocrat profiles, Reaction fits naturally into that sensibility.

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ModerateLongevity
$75Best · 100ml
$5930d Avg
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Price Comparison1 retailers · updated daily
SizeUpdated 23143m ago
$74.95
at Perfumania
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Price History · 100ml
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$43
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$74.95
4 days tracked · 2026-04-30 – 2026-05-16
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Main Accordsreported by community
Citrus
90%
Fresh
100%
Floral
42%
Fruity
80%
Aquatic
70%
Woody
100%
Patchouli
42%
Earthy
42%
Musky
58%
Creamy
58%
Fragrance Notesbrand verified
Top · 0–30 min
Green Apple
Green Apple
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Lime
Lime
Crisper and greener than lemon, with a faint bitterness that keeps it from smelling like a cocktail mixer. Lime zest has a raw, almost herbaceous quality that pairs naturally with aquatic and green accords. It signals freshness and informality, the note of beach bars and gym-fresh colognes.
Melon
Melon
Fresh, watery, and clean, cantaloupe or honeydew melon adds a light, slightly aquatic sweetness to fragrance. It's a summer note that feels carefree and modern, closer to the transparent freshness of calone than to heavy tropical fruits. Used in light florals and aquatics to add a breezy, easy sweetness.
Watermelon
Watermelon
Clean, watery, and slightly sweet, watermelon is one of the lightest and most transparent fruit notes in perfumery. It's more aquatic than fruity, with a fresh, cooling quality that evokes summer and heat. Often combined with aquatic notes for maximum freshness. Best used in light, contemporary fragrances rather than complex orientals.
Heart · 30 min – 3 hrs
Lily Of The Valley
Lily Of The Valley
Crisp, green, and dewy, this spring flower smells like rain on cool grass with a clean, soap-like clarity. It's one of perfumery's most requested scents despite being nearly impossible to extract naturally, so it's almost always recreated synthetically. The result is fresh, tender, and timelessly elegant.
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Base · 3–12 hrs
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Sandalwood
Sandalwood
Creamy, smooth, and milky with a soft, skin-like warmth that clings beautifully. True Mysore sandalwood is one of perfumery's most precious ingredients, simultaneously wood and skin, never cold or sharp. It rounds off sharp edges in any composition and makes the wearer smell subtly, irresistibly warmer.
Who Wears ThisScent DNA matches
🌿
The TacticianBest match92% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🏡
The Homesteader84% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🎩
The Aristocrat83% match
Timeless doesn't try. It simply is.

Cool, clean, commanding. Heritage aromatics, classic citrus, dry fougères, refined woods.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Citrus90%Fresh100%Floral42%Fruity80%Aquatic70%
Fragrance Family
Aquatic/Marine
EDT

kenneth-cole Reaction— Prices, Coupons & Buying Guide

Best price today: Reaction is $74.95. Without a coupon the lowest price is $74.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic kenneth-cole fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for kenneth-cole Reaction? +
$74.95 at Perfumania. Gush compares 47+ retailers updated every 2 hours.
What does kenneth-cole Reaction smell like? +
Kenneth Cole's Reaction launched in 2004 as a sporty aquatic fragrance designed for the everyday man. The brand carved out its niche with accessible fragrances that prioritized wearability over pretension, and Reaction exemplifies that straightforward approach. The fragrance opens with bright top notes of green apple, lemon, lime, melon, and watermelon that establish an immediately fresh, fruity character. The heart settles into lily of the valley and patchouli, adding a subtle floral earthiness that keeps the composition from feeling one-dimensional. Sandalwood and musk in the base provide warmth and longevity, grounding the aquatic freshness with a clean, woody foundation. Overall, Reaction reads as an accessible aquatic with fruity-fresh character and enough woody undertone to avoid being purely linear. This works best for casual, warm-weather wear when you want something easy-going and refreshing without complexity. It's straightforward enough for office settings or daily activity, though it lacks the sophistication for evening occasions. If you appreciate The Tactician, The Homesteader, and The Aristocrat profiles, Reaction fits naturally into that sensibility.
What are the notes in kenneth-cole Reaction? +
Top: Green Apple, Lemon, Lime, Melon, Watermelon. Heart: Lily Of The Valley, Patchouli. Base: Musk, Sandalwood.
What fragrance family is Reaction? +
kenneth-cole Reaction belongs to the Aquatic/Marine fragrance family. It is an EDT.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain