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Moschino I Love Love
Moschino

I Love Love

Citrus
Fresh
Floral
Rose
White Floral
Aromatic
Woody
EDT · 2004 · womens

Moschino's I Love Love arrived in 2004 as part of the Italian house's playful approach to fragrance, staying true to the brand's irreverent spirit while delivering something genuinely wearable for everyday use.

The fragrance opens with a bright citrus burst of grapefruit, lemon, and orange, rounded out by tart red currant notes that give it a slightly fruity edge. The heart softens into a floral-spiced blend centered on lily of the valley and tea rose, with cinnamon and sugar cane adding warmth and a subtle sweetness. Cedar and musk form a clean, understated base that keeps the whole composition grounded and skin-hugging rather than projective.

I Love Love suits anyone after a cheerful, approachable floral that leans slightly sweet without veering into gourmand territory. It's best worn during warmer months or for casual daytime occasions when you want something that feels fresh and uncomplicated. If you gravitate toward florals with citrus brightness and a touch of spice, you'll find kinship with The Tactician, The Homesteader, and The Heirloom.

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Not yet ratedYour Gush Score
ModerateLongevity
$21Best · 50ml
$2630d Avg
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Price Comparison2 retailers · updated daily
Size
Updated 281m ago
$21.10Save $3 (12% off retail)
at The Perfume Spot
🔥 Lowest price in 6 days of tracking
$21 low$24 retail
near the low, great time to buy
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RetailerStockPrice
The Perfume SpotBestIn Stock$21.10−$3Buy
Jomashop✓ PartnerIn Stock$23.99Buy

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Price History · 50ml
Low
$21
Avg
$26
Now
$21.10
6 days tracked · 2026-04-23 – 2026-05-16
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Main Accordsreported by community
Citrus
100%
Fresh
80%
Floral
90%
Rose
43%
White Floral
43%
Aromatic
100%
Woody
100%
Musky
100%
Warm Spicy
43%
Spicy
43%
Sweet
70%
Fruity
60%
Fragrance Notesbrand verified
Top · 0–30 min
Grapefruit
Grapefruit
Bittersweet and juicy with a faintly metallic zing that sets it apart from sweeter citrus notes. Grapefruit is uniquely energising, it reads as clean and modern rather than traditionally 'citrusy.' It pairs effortlessly with musks, making it a staple of office-safe, all-day fragrances.
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Orange
Orange
Warm, round, and familiar, sweet orange is the most approachable of the citrus family. In perfumery it reads as sunlit and optimistic, with a gentle warmth that stops short of heaviness. Orange is frequently used to smooth and soften citrus openings, adding a natural sweetness that makes compositions feel immediately welcoming.
Red Currant
Red Currant
Bright, tart, and slightly sweet, red currant has a vivid fruitiness with more sharpness than strawberry and more brightness than blackcurrant. It reads as energetic and refreshing, adding a clean, slightly acidic sweetness to fruity and floral compositions. Used when a bright, fresh berry note is needed.
Heart · 30 min – 3 hrs
Cinnamon
Cinnamon
Sweet, warm, and instantly comforting, cinnamon bark has a familiar warmth that slides easily into oriental and gourmand fragrances. Used sparingly it adds a pleasant warmth; used heavily it can dominate. It has a slightly sharp, peppery facet alongside its sweetness that keeps it from being purely foodie.
Lily Of The Valley
Lily Of The Valley
Crisp, green, and dewy, this spring flower smells like rain on cool grass with a clean, soap-like clarity. It's one of perfumery's most requested scents despite being nearly impossible to extract naturally, so it's almost always recreated synthetically. The result is fresh, tender, and timelessly elegant.
Sugar Cane
Sugar Cane
Green, slightly earthy, and faintly sweet, freshly cut sugar cane has a more complex character than refined sugar, with a vegetal, slightly rum-like quality. Sugar cane in perfumery adds a tropical, natural sweetness with a slightly green freshness. Evoking Caribbean fields and rum distilleries, it bridges green and gourmand families.
Tea Rose
Tea Rose
Base · 3–12 hrs
Cedar
Cedar
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Who Wears ThisScent DNA matches
🌿
The TacticianBest match88% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🏡
The Homesteader87% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🏛️
The Heirloom83% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Citrus100%Fresh80%Floral90%Rose43%White Floral43%
Fragrance Family
Floral
EDT
Decants Available
2
listings in stock
5ml$2.00/ml5ml$2.48/ml

Moschino I Love Love— Prices, Coupons & Buying Guide

Best price today: I Love Love is $33.00. Without a coupon the lowest price is $33.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Moschino fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Moschino I Love Love? +
$33.00 at The Perfume Spot. Gush compares 47+ retailers updated every 2 hours.
What does Moschino I Love Love smell like? +
Moschino's I Love Love arrived in 2004 as part of the Italian house's playful approach to fragrance, staying true to the brand's irreverent spirit while delivering something genuinely wearable for everyday use. The fragrance opens with a bright citrus burst of grapefruit, lemon, and orange, rounded out by tart red currant notes that give it a slightly fruity edge. The heart softens into a floral-spiced blend centered on lily of the valley and tea rose, with cinnamon and sugar cane adding warmth and a subtle sweetness. Cedar and musk form a clean, understated base that keeps the whole composition grounded and skin-hugging rather than projective. I Love Love suits anyone after a cheerful, approachable floral that leans slightly sweet without veering into gourmand territory. It's best worn during warmer months or for casual daytime occasions when you want something that feels fresh and uncomplicated. If you gravitate toward florals with citrus brightness and a touch of spice, you'll find kinship with The Tactician, The Homesteader, and The Heirloom.
What are the notes in Moschino I Love Love? +
Top: Grapefruit, Lemon, Orange, Red Currant. Heart: Cinnamon, Lily Of The Valley, Sugar Cane, Tea Rose. Base: Cedar, Musk.
What fragrance family is I Love Love? +
Moschino I Love Love belongs to the Floral fragrance family. It is an EDT.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain