Gush›New Brand›Daily
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New Brand Daily
New Brand

Daily

Citrus
Floral
White Floral
Aromatic
Woody
Patchouli
Earthy
Parfum · 2018 · women

New Brand launched Daily in 2018 as a parfum concentration, positioning it as a refined everyday fragrance for women with substantial staying power.

Daily opens with bright orange blossom and citrus top notes that establish an immediate freshness. The heart deepens this floral character with bitter orange blossom, adding complexity and slight astringency to offset the initial sweetness. Patchouli threads through the composition from top to base, grounding the florals with earthy warmth. Cedar and honey anchor the dry down, creating a woody-sweet base that's neither heavily spiced nor overly creamy. The overall composition balances white floral elegance with patchouli's grounding earthiness, making this feel less like a typical sweet women's fragrance and more like a thoughtful blend of opposing forces.

Daily works best for someone seeking a wearable floral that doesn't lean into typical feminine conventions. It's suitable for both everyday and professional settings thanks to its moderate projection and balanced construction. If you're drawn to fragrances with The Homesteader, The Sensualist, and The Mystic DNA, Daily deserves a try.

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ModerateLongevity
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Main Accordsreported by community
Citrus
100%
Floral
67%
White Floral
90%
Aromatic
29%
Woody
80%
Patchouli
70%
Earthy
29%
Sweet
92%
Fragrance Notesbrand verified
Top · 0–30 min
Orange Blossom
Orange Blossom
Sweeter and more honeyed than neroli (both come from the same tree), orange blossom is a floral note with a warm, almost edible quality. It floats between citrus and floral families, adding richness without weight. A signature note of classic Mediterranean and Middle Eastern perfumery.
Heart · 30 min – 3 hrs
Bitter Orange Blossom
Bitter Orange Blossom
Base · 3–12 hrs
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Cedar
Cedar
Honey
Honey
Sweet, waxy, and faintly animalic, honey in perfumery has an almost skin-like quality, intimate and slightly raw. It's related to beeswax in the natural world, and both add a warmth that reads as close and personal. Honey bridges floral and oriental families, adding natural sweetness with a slightly dark edge.
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match83% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist83% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

📐
The Tactician83% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Citrus100%Floral67%White Floral90%Aromatic29%Woody80%
Fragrance Family
Floral Woody
Parfum

New Brand Daily— Prices, Coupons & Buying Guide

Best price today: Daily is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand Daily smell like? +
New Brand launched Daily in 2018 as a parfum concentration, positioning it as a refined everyday fragrance for women with substantial staying power. Daily opens with bright orange blossom and citrus top notes that establish an immediate freshness. The heart deepens this floral character with bitter orange blossom, adding complexity and slight astringency to offset the initial sweetness. Patchouli threads through the composition from top to base, grounding the florals with earthy warmth. Cedar and honey anchor the dry down, creating a woody-sweet base that's neither heavily spiced nor overly creamy. The overall composition balances white floral elegance with patchouli's grounding earthiness, making this feel less like a typical sweet women's fragrance and more like a thoughtful blend of opposing forces. Daily works best for someone seeking a wearable floral that doesn't lean into typical feminine conventions. It's suitable for both everyday and professional settings thanks to its moderate projection and balanced construction. If you're drawn to fragrances with The Homesteader, The Sensualist, and The Mystic DNA, Daily deserves a try.
What are the notes in New Brand Daily? +
Top: Orange Blossom. Heart: Bitter Orange Blossom. Base: Patchouli, Cedar, Honey.
What fragrance family is Daily? +
New Brand Daily belongs to the Floral Woody fragrance family. It is an Parfum.
What other fragrances smell like New Brand Daily? +
Based on shared notes, New Brand Together Day Women (Patchouli, Cedar, Bitter Orange Blossom, Orange Blossom) may smell similar to Daily.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain