Gush›New Brand›Hola
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New Brand Hola
New Brand

Hola

Citrus
Fresh
Floral
Jasmine
White Floral
Aromatic
Woody
Parfum · 2019 · women

New Brand's Hola, released in 2019, is a parfum-concentration fragrance that balances brightness with sensuality. The opening delivers an immediate spark of ginger and green tangerine with creamy lily, establishing a fresh, slightly spicy character. The heart settles into jasmine and vanilla with an unexpected saline quality that adds minerality and keeps the sweetness grounded, while sandalwood and amber build a warm, woody base. The overall composition leans white floral and amber-forward, with enough citrus and fresh spicy notes to prevent it from feeling heavy.

Hola works best for someone who appreciates fragrances that blend sophistication with everyday wearability. The salt-tinged jasmine middle gives it a modern edge that suits both casual and dressed-up occasions, while the sandalwood base ensures it has enough depth for evening wear. This is a versatile fragrance that performs well year-round, though it's particularly refreshing in warmer months when the citrus and green notes are most prominent. It aligns with The Homesteader, The Sensualist, and The Tactician profiles.

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Main Accordsreported by community
Citrus
100%
Fresh
29%
Floral
90%
Jasmine
80%
White Floral
76%
Aromatic
29%
Woody
100%
Amber
100%
Warm Spicy
100%
Spicy
29%
Vanilla
60%
Sweet
76%
Gourmand
48%
Creamy
100%
Fragrance Notesbrand verified
Top · 0–30 min
Ginger
Ginger
Warm, zesty, and slightly medicinal with a bite that sits between spice and citrus. Ginger root adds a lively, invigorating quality to fragrances, it energises rather than soothes. Depending on how it's used, it can read as fresh and zingy or warm and earthy, making it unusually versatile across fragrance families.
Green Tangerine
Green Tangerine
Lily
Lily
Grand, creamy, and slightly spicy, Oriental lily (Stargazer, Casablanca) is one of the most powerful natural flowers, with a heady, complex sweetness that fills a room. White lily is softer and more transparent. Both add drama and elegance to floral compositions, though they require careful handling to avoid becoming oppressive.
Heart · 30 min – 3 hrs
Jasmine
Jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
Vanilla
Vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
Salt
Salt
Base · 3–12 hrs
Sandalwood
Sandalwood
Creamy, smooth, and milky with a soft, skin-like warmth that clings beautifully. True Mysore sandalwood is one of perfumery's most precious ingredients, simultaneously wood and skin, never cold or sharp. It rounds off sharp edges in any composition and makes the wearer smell subtly, irresistibly warmer.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Who Wears ThisScent DNA matches
❤️
The RomanticBest match85% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

🍷
The Hedonist85% match
More is more. You've always known this.

Opulent, rich, long-lasting. Vanilla, amber, dense florals, gourmand warmth.

🏡
The Homesteader82% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

Based on this fragrance's accord profile · Find your Scent DNA →
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Most Popular with this Scent DNA Type?
❤️
The Romantic
Your fragrance is a love letter you never stop writing.
Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.
Discover your type →
Scent Profile
Citrus100%
Fresh29%
Floral90%
Jasmine80%
White Floral76%
Fragrance Family
Floral Oriental
Parfum

New Brand Hola— Prices, Coupons & Buying Guide

Best price today: Hola is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand Hola smell like? +
New Brand's Hola, released in 2019, is a parfum-concentration fragrance that balances brightness with sensuality. The opening delivers an immediate spark of ginger and green tangerine with creamy lily, establishing a fresh, slightly spicy character. The heart settles into jasmine and vanilla with an unexpected saline quality that adds minerality and keeps the sweetness grounded, while sandalwood and amber build a warm, woody base. The overall composition leans white floral and amber-forward, with enough citrus and fresh spicy notes to prevent it from feeling heavy. Hola works best for someone who appreciates fragrances that blend sophistication with everyday wearability. The salt-tinged jasmine middle gives it a modern edge that suits both casual and dressed-up occasions, while the sandalwood base ensures it has enough depth for evening wear. This is a versatile fragrance that performs well year-round, though it's particularly refreshing in warmer months when the citrus and green notes are most prominent. It aligns with The Homesteader, The Sensualist, and The Tactician profiles.
What are the notes in New Brand Hola? +
Top: Ginger, Green Tangerine, Lily. Heart: Jasmine, Vanilla, Salt. Base: Sandalwood, Amber.
What fragrance family is Hola? +
New Brand Hola belongs to the Floral Oriental fragrance family. It is an Parfum.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain