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New Brand My Brand
New Brand

My Brand

Citrus
Fresh
Floral
Rose
Jasmine
White Floral
Iris
Parfum · 2018 · women

My Brand is a 2018 parfum from New Brand, arriving with a solid concentration that promises decent longevity and sillage.

The fragrance opens with lavender and bergamot, a classic aromatic citrus combination that feels fresh and slightly powdery. The heart develops into a floral trio of iris, jasmine, and rose, grounding the composition in a traditionally feminine sensibility. Vanilla and coumarin anchor the base with a creamy, gourmand warmth that softens the florals. Across its development, My Brand balances aromatic and powdery elements with woody undertones, creating a fragrance that's neither overly sweet nor austere.

This works best for someone drawn to classic floral structures with a gourmand edge, particularly on cooler days or evening wear when the vanilla base gains prominence. It suits the wearer who appreciates traditional femininity without pretension. If your scent preferences align with The Romantic, The Hedonist, and The Heirloom, this deserves consideration.

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Main Accordsreported by community
Citrus
100%
Fresh
43%
Floral
90%
Rose
80%
Jasmine
70%
White Floral
24%
Iris
24%
Aromatic
21%
Powdery
60%
Vanilla
100%
Sweet
100%
Gourmand
50%
Fragrance Notesbrand verified
Top · 0–30 min
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Bergamot
Bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
Heart · 30 min – 3 hrs
Iris Flower
Iris Flower
Jasmine
Jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
Rose
Rose
The queen of floral notes and the most-used ingredient in fine perfumery. Real rose is simultaneously velvety, honeyed, and slightly spicy, nothing like the synthetic candy version. Depending on the variety used, it can anchor a composition or drift through it like a ghost, adding warmth without dominating.
Base · 3–12 hrs
Vanilla
Vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
Coumarin
Coumarin
The chemical responsible for the fresh-hay, cut-grass smell found in tonka bean, dewy meadow accords, and many orientals. It's sweet and slightly almond-like, creating a soft, nostalgic warmth. Coumarin is often used to smooth transitions between notes and give fragrances a powdery, cuddly finish.
Who Wears ThisScent DNA matches
❤️
The RomanticBest match85% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

🍷
The Hedonist85% match
More is more. You've always known this.

Opulent, rich, long-lasting. Vanilla, amber, dense florals, gourmand warmth.

🏛️
The Heirloom85% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
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Most Popular with this Scent DNA Type?
❤️
The Romantic
Your fragrance is a love letter you never stop writing.
Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.
Discover your type →
Scent Profile
Citrus100%
Fresh43%
Floral90%
Rose80%
Jasmine70%
Fragrance Family
Floral Oriental
Parfum

New Brand My Brand— Prices, Coupons & Buying Guide

Best price today: My Brand is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand My Brand smell like? +
My Brand is a 2018 parfum from New Brand, arriving with a solid concentration that promises decent longevity and sillage. The fragrance opens with lavender and bergamot, a classic aromatic citrus combination that feels fresh and slightly powdery. The heart develops into a floral trio of iris, jasmine, and rose, grounding the composition in a traditionally feminine sensibility. Vanilla and coumarin anchor the base with a creamy, gourmand warmth that softens the florals. Across its development, My Brand balances aromatic and powdery elements with woody undertones, creating a fragrance that's neither overly sweet nor austere. This works best for someone drawn to classic floral structures with a gourmand edge, particularly on cooler days or evening wear when the vanilla base gains prominence. It suits the wearer who appreciates traditional femininity without pretension. If your scent preferences align with The Romantic, The Hedonist, and The Heirloom, this deserves consideration.
What are the notes in New Brand My Brand? +
Top: Lavender, Bergamot. Heart: Iris Flower, Jasmine, Rose. Base: Vanilla, Coumarin.
What fragrance family is My Brand? +
New Brand My Brand belongs to the Floral Oriental fragrance family. It is an Parfum.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain