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New Brand Seduction
New Brand

Seduction

Citrus
Fresh
Floral
Jasmine
White Floral
Musky
Amber
EDT · 2018 · women

New Brand's Seduction is a citrus-forward fragrance that opens with a bright blend of bergamot, citron, and multiple orange varieties, creating an immediate burst of Mediterranean energy. The heart quickly transitions into a lush white floral section dominated by jasmine, jasmine sambac, orange blossom, and tuberose, which adds a creamy, slightly heady character to the composition. The base settles into a warm, gourmand finish with amber, honey, tonka bean, vanilla, and musk, creating a sweet, skin-scent quality that lingers softly.

The overall DNA is classic feminine sweetness with enough citrus brightness to prevent it from feeling overly dessert-like. The honey and vanilla notes work seamlessly with the white florals to give the fragrance a honeyed, slightly powdery feel, while the musk adds subtle sensuality without heaviness. This is a straightforward, wearable fragrance rather than an adventurous one.

Seduction works well for someone seeking a accessible sweet-floral with citrus energy, ideal for daytime wear in warmer weather or as an everyday office fragrance. It aligns with The Heirloom, The Raconteur, and The Romantic scent families.

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ModerateLongevity
$9Best · 100ml
$1730d Avg
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Price Comparison1 retailers · updated daily
SizeUpdated 28992m ago
$8.95
at FragranceShop
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Price History · 100ml
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Main Accordsreported by community
Citrus
100%
Fresh
90%
Floral
90%
Jasmine
70%
White Floral
67%
Musky
23%
Amber
50%
Warm Spicy
23%
Vanilla
47%
Sweet
100%
Gourmand
47%
Fragrance Notesbrand verified
Top · 0–30 min
bergamot
bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
citron
citron
One of the oldest cultivated citrus fruits with a thick, intensely aromatic rind and a complex, slightly bitter, deeply floral-citrus character. Citron is more herbal and woody than lemon, with a gravity that makes it useful in both opening and heart notes. A hallmark of Jewish ceremonial culture repurposed into fine fragrance.
italian orange
italian orange
mandarin orange
mandarin orange
orange
orange
Warm, round, and familiar, sweet orange is the most approachable of the citrus family. In perfumery it reads as sunlit and optimistic, with a gentle warmth that stops short of heaviness. Orange is frequently used to smooth and soften citrus openings, adding a natural sweetness that makes compositions feel immediately welcoming.
Heart · 30 min – 3 hrs
jasmine
jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
jasmine sambac
jasmine sambac
The smaller-flowered Asian variety of jasmine used to scent traditional jasmine tea, with a sweeter, more honeyed, and slightly fruity character compared to Jasminum grandiflorum. Jasmine sambac has a lighter, more transparent quality with a tea-like freshness alongside its floral richness. It is the defining jasmine of South and Southeast Asian perfumery.
orange blossom
orange blossom
Sweeter and more honeyed than neroli (both come from the same tree), orange blossom is a floral note with a warm, almost edible quality. It floats between citrus and floral families, adding richness without weight. A signature note of classic Mediterranean and Middle Eastern perfumery.
tuberose
tuberose
One of the most intensely floral natural ingredients in existence, rich, creamy, and almost narcotic in its sweetness. Tuberose is polarizing by design: it's meant to be enveloping, not background. It has rubbery, vanilla-like facets that make it feel both sensual and slightly retro.
white flowers
white flowers
A family rather than a single note, white flowers in perfumery typically refers to an accord of white-petalled blossoms (jasmine, gardenia, tuberose, lily) blended to create a rich, heady, indolic warmth. The quintessential note of feminine oriental fragrances, sensual and enveloping.
Base · 3–12 hrs
amber
amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
honey
honey
Sweet, waxy, and faintly animalic, honey in perfumery has an almost skin-like quality, intimate and slightly raw. It's related to beeswax in the natural world, and both add a warmth that reads as close and personal. Honey bridges floral and oriental families, adding natural sweetness with a slightly dark edge.
musk
musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
tonka bean
tonka bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
vanilla
vanilla
Warm, sweet, and universally appealing, vanilla is to fragrance what salt is to cooking. Real vanilla is complex and slightly smoky, though most perfumery vanilla is synthetic and reads as clean, sweet, and creamy. It slows the evaporation of other notes and is the reason certain fragrances feel like a second skin.
Who Wears ThisScent DNA matches
🏛️
The HeirloomBest match87% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

❤️
The Romantic86% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

📚
The Raconteur83% match
You have depth, range, and a story for every bottle.

Cool, commanding, traditionally sweet. Refined iris, structured woods, elegant powdery authority.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🏛️
The Heirloom
You carry something beautiful that most people have forgotten.
Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.
Discover your type →
Scent Profile
Citrus100%Fresh90%Floral90%Jasmine70%White Floral67%
Fragrance Family
Floral Oriental
EDT

New Brand Seduction— Prices, Coupons & Buying Guide

Best price today: Seduction is $8.95. Without a coupon the lowest price is $8.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Seduction? +
$8.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Seduction smell like? +
New Brand's Seduction is a citrus-forward fragrance that opens with a bright blend of bergamot, citron, and multiple orange varieties, creating an immediate burst of Mediterranean energy. The heart quickly transitions into a lush white floral section dominated by jasmine, jasmine sambac, orange blossom, and tuberose, which adds a creamy, slightly heady character to the composition. The base settles into a warm, gourmand finish with amber, honey, tonka bean, vanilla, and musk, creating a sweet, skin-scent quality that lingers softly. The overall DNA is classic feminine sweetness with enough citrus brightness to prevent it from feeling overly dessert-like. The honey and vanilla notes work seamlessly with the white florals to give the fragrance a honeyed, slightly powdery feel, while the musk adds subtle sensuality without heaviness. This is a straightforward, wearable fragrance rather than an adventurous one. Seduction works well for someone seeking a accessible sweet-floral with citrus energy, ideal for daytime wear in warmer weather or as an everyday office fragrance. It aligns with The Heirloom, The Raconteur, and The Romantic scent families.
What are the notes in New Brand Seduction? +
Top: bergamot, citron, italian orange, mandarin orange, orange. Heart: jasmine, jasmine sambac, orange blossom, tuberose, white flowers. Base: amber, honey, musk, tonka bean, vanilla.
What fragrance family is Seduction? +
New Brand Seduction belongs to the Floral Oriental fragrance family. It is an EDT.
What other fragrances smell like New Brand Seduction? +
Based on shared notes, Le Labo Bouquet Blanc (amber, musk, jasmine, orange blossom), Nicolai Parfumeur Createur Mimosaique for women (amber, musk, jasmine, orange blossom), Nicolai Mimosaique for women (amber, musk, jasmine, orange blossom), New Brand 2 Women Women (musk, tonka bean, jasmine, orange blossom), New Brand 4 Women Delicious Women (musk, tonka bean, jasmine, orange blossom) may smell similar to Seduction.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain