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New Brand Story Of Black
New Brand

Story Of Black

Citrus
Fresh
Fruity
Aromatic
Woody
Sweet
Creamy
EDT · 2020 · men

Story of Black is a 2020 EDT from New Brand that takes a fruity-forward approach to men's fragrance. The opening combines lavender, tangerine, and pineapple for a bright, slightly herbal top that avoids the typical citrus heaviness by leaning into sweet, woody undertones. The heart shifts toward dried and red fruits with apple, creating a jammy, almost compote-like sweetness that sits comfortably between gourmand and fresh. Sandalwood anchors the base, providing woody warmth without overwhelming the fruit-driven narrative.

This is a fragrance that works best as a casual warm-weather or spring option rather than a signature scent. The fruity accords feel more approachable than challenging, and the lavender gives it just enough structural complexity to keep it from feeling one-dimensional. The EDT concentration means it won't project aggressively, making it suitable for office settings or situations where subtlety matters. If you gravitate toward The Tactician, The Heirloom, or The Aristocrat, Story of Black aligns with that balanced, refined sensibility.

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$9Best · 100ml
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Price Comparison1 retailers · updated daily
SizeBottleUpdated 114m ago
$8.95
at FragranceShop
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Main Accordsreported by community
Citrus
100%
Fresh
90%
Fruity
80%
Aromatic
70%
Woody
100%
Sweet
50%
Creamy
100%
Fragrance Notesbrand verified
Top · 0–30 min
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Tangerine
Tangerine
Bright, sweet, and slightly candied, tangerine sits between mandarin and orange in character, with a juiciness that makes it feel more casual than other citruses. It adds a cheerful, uncomplicated freshness to light fragrances. At its best in transparent, easy-wearing compositions rather than serious, complex ones.
Pineapple
Pineapple
Heart · 30 min – 3 hrs
Red Fruits
Red Fruits
Dried Fruits
Dried Fruits
Apple
Apple
Fresh, crisp, and slightly cidery, apple reads as clean and natural rather than candy-sweet. Green apple is sharper and more aromatic; red apple is rounder and juicier. Both add an approachable freshness to florals and fresher orientals, and green apple in particular is a signature of certain classic masculines.
Base · 3–12 hrs
Sandalwood
Sandalwood
Creamy, smooth, and milky with a soft, skin-like warmth that clings beautifully. True Mysore sandalwood is one of perfumery's most precious ingredients, simultaneously wood and skin, never cold or sharp. It rounds off sharp edges in any composition and makes the wearer smell subtly, irresistibly warmer.
Who Wears ThisScent DNA matches
🌿
The TacticianBest match88% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🎩
The Aristocrat88% match
Timeless doesn't try. It simply is.

Cool, clean, commanding. Heritage aromatics, classic citrus, dry fougères, refined woods.

🏡
The Homesteader81% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Citrus100%
Fresh90%
Fruity80%
Aromatic70%
Woody100%
Fragrance Family
Fresh Citrus
EDT

New Brand Story Of Black— Prices, Coupons & Buying Guide

Best price today: Story Of Black is $8.95. Without a coupon the lowest price is $8.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Story Of Black? +
$8.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Story Of Black smell like? +
Story of Black is a 2020 EDT from New Brand that takes a fruity-forward approach to men's fragrance. The opening combines lavender, tangerine, and pineapple for a bright, slightly herbal top that avoids the typical citrus heaviness by leaning into sweet, woody undertones. The heart shifts toward dried and red fruits with apple, creating a jammy, almost compote-like sweetness that sits comfortably between gourmand and fresh. Sandalwood anchors the base, providing woody warmth without overwhelming the fruit-driven narrative. This is a fragrance that works best as a casual warm-weather or spring option rather than a signature scent. The fruity accords feel more approachable than challenging, and the lavender gives it just enough structural complexity to keep it from feeling one-dimensional. The EDT concentration means it won't project aggressively, making it suitable for office settings or situations where subtlety matters. If you gravitate toward The Tactician, The Heirloom, or The Aristocrat, Story of Black aligns with that balanced, refined sensibility.
What are the notes in New Brand Story Of Black? +
Top: Lavender, Tangerine, Pineapple. Heart: Red Fruits, Dried Fruits, Apple. Base: Sandalwood.
What fragrance family is Story Of Black? +
New Brand Story Of Black belongs to the Fresh Citrus fragrance family. It is an EDT.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain