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New Brand Story of Black men
New Brand

Story of Black men

Citrus
Fresh
Fruity
Aromatic
Woody
Sweet
Creamy
EDT · 2020 · men

Story of Black Men is a 2020 EDT from New Brand that takes a straightforward approach to masculine fragrance, built on a foundation of fruity sweetness and woodsy warmth.

The composition opens with lavender, tangerine, and pineapple, establishing a fresh, slightly tart top that leans into citrus brightness. The heart shifts focus to red and dried fruits alongside apple, creating a more sugary, jammy middle section that sustains the fruity character. Sandalwood forms a simple base that grounds the sweetness without adding much complexity. The overall accord favors fruity and sweet elements with woody undertones, resulting in a fragrance that's approachable rather than particularly nuanced.

This is a straightforward option for someone seeking an uncomplicated fruity-woody EDT, suitable for casual wear and warmer seasons when the brightness works best. If you respond well to The Tactician, The Heirloom, and The Aristocrat, this fragrance's profile should align with your preferences.

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$9Best · 100ml
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Price Comparison1 retailers · updated daily
SizeBottleUpdated 7366m ago
$8.96
at The Perfume Spot
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Main Accordsreported by community
Citrus
100%
Fresh
90%
Fruity
80%
Aromatic
70%
Woody
100%
Sweet
50%
Creamy
100%
Fragrance Notesbrand verified
Top · 0–30 min
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Tangerine
Tangerine
Bright, sweet, and slightly candied, tangerine sits between mandarin and orange in character, with a juiciness that makes it feel more casual than other citruses. It adds a cheerful, uncomplicated freshness to light fragrances. At its best in transparent, easy-wearing compositions rather than serious, complex ones.
Pineapple
Pineapple
Heart · 30 min – 3 hrs
Red Fruits
Red Fruits
Dried Fruits
Dried Fruits
Apple
Apple
Fresh, crisp, and slightly cidery, apple reads as clean and natural rather than candy-sweet. Green apple is sharper and more aromatic; red apple is rounder and juicier. Both add an approachable freshness to florals and fresher orientals, and green apple in particular is a signature of certain classic masculines.
Base · 3–12 hrs
Sandalwood
Sandalwood
Creamy, smooth, and milky with a soft, skin-like warmth that clings beautifully. True Mysore sandalwood is one of perfumery's most precious ingredients, simultaneously wood and skin, never cold or sharp. It rounds off sharp edges in any composition and makes the wearer smell subtly, irresistibly warmer.
Who Wears ThisScent DNA matches
🌿
The TacticianBest match88% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🎩
The Aristocrat88% match
Timeless doesn't try. It simply is.

Cool, clean, commanding. Heritage aromatics, classic citrus, dry fougères, refined woods.

🏡
The Homesteader81% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Citrus100%
Fresh90%
Fruity80%
Aromatic70%
Woody100%
Fragrance Family
Fresh Citrus
EDT

New Brand Story of Black men— Prices, Coupons & Buying Guide

Best price today: Story of Black men is $8.96. Without a coupon the lowest price is $8.96. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Story of Black men? +
$8.96 at The Perfume Spot. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Story of Black men smell like? +
Story of Black Men is a 2020 EDT from New Brand that takes a straightforward approach to masculine fragrance, built on a foundation of fruity sweetness and woodsy warmth. The composition opens with lavender, tangerine, and pineapple, establishing a fresh, slightly tart top that leans into citrus brightness. The heart shifts focus to red and dried fruits alongside apple, creating a more sugary, jammy middle section that sustains the fruity character. Sandalwood forms a simple base that grounds the sweetness without adding much complexity. The overall accord favors fruity and sweet elements with woody undertones, resulting in a fragrance that's approachable rather than particularly nuanced. This is a straightforward option for someone seeking an uncomplicated fruity-woody EDT, suitable for casual wear and warmer seasons when the brightness works best. If you respond well to The Tactician, The Heirloom, and The Aristocrat, this fragrance's profile should align with your preferences.
What are the notes in New Brand Story of Black men? +
Top: Lavender, Tangerine, Pineapple. Heart: Red Fruits, Dried Fruits, Apple. Base: Sandalwood.
What fragrance family is Story of Black men? +
New Brand Story of Black men belongs to the Fresh Citrus fragrance family. It is an EDT.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain