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New Brand Story Of White
New Brand

Story Of White

musky
aquatic
citrus
fresh
woody
soft spicy
powdery
EDT · 2020 · men

New Brand launched Story of White in 2020 as a fresh take on clean fragrances for men, prioritizing understated simplicity over trend-chasing.

The fragrance opens with bright citruses and pink pepper, immediately establishing an invigorating top. The heart leans into aquatic water notes that sustain the clean character without becoming soapy, while woody undertones begin to emerge. The base settles into a blend of musk and woody notes that provide structure and longevity, keeping the fragrance grounded rather than letting it fade into pure freshness. The overall composition balances aquatic and woody accords with musky warmth, creating something neither aggressively fresh nor overtly masculine.

Story of White works best for someone seeking a versatile everyday fragrance that functions as a reliable neutral. It suits warmer months and casual settings, though it's inoffensive enough for the office or daily wear. If you find yourself drawn to straightforward, well-composed clean fragrances, this sits alongside scents matching The Tactician, The Homesteader, and The Heirloom.

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ModerateLongevity
$8Best · 100ml
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Price Comparison1 retailers · updated daily
SizeBottleUpdated 114m ago
$7.95
at FragranceShop
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Main Accordsreported by community
musky
100%
aquatic
100%
citrus
100%
fresh
100%
woody
100%
soft spicy
75%
powdery
50%
sweet
50%
Fragrance Notescommunity verified
Top · 0–30 min
Citruses
Citruses
Pink Pepper
Pink Pepper
Fruity, slightly rosy, and gently spiced, pink pepper is softer and more aromatic than black pepper. It occupies a unique space between citrus, floral, and spice families, which makes it exceptionally versatile. You'll find it in contemporary fresh fragrances where it adds lift and personality without aggression.
Heart · 30 min – 3 hrs
Water Notes
Water Notes
Base · 3–12 hrs
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Woodsy Notes
Woodsy Notes
Who Wears ThisScent DNA matches
🌿
The TacticianBest match93% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🏡
The Homesteader85% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🏛️
The Heirloom82% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
Rate this fragrance
Rate this fragrance
0255075100
—/100
Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
musky100%
aquatic100%
citrus100%
fresh100%
woody100%

New Brand Story Of White— Prices, Coupons & Buying Guide

Best price today: Story Of White is $7.95. Without a coupon the lowest price is $7.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Story Of White? +
$7.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Story Of White smell like? +
New Brand launched Story of White in 2020 as a fresh take on clean fragrances for men, prioritizing understated simplicity over trend-chasing. The fragrance opens with bright citruses and pink pepper, immediately establishing an invigorating top. The heart leans into aquatic water notes that sustain the clean character without becoming soapy, while woody undertones begin to emerge. The base settles into a blend of musk and woody notes that provide structure and longevity, keeping the fragrance grounded rather than letting it fade into pure freshness. The overall composition balances aquatic and woody accords with musky warmth, creating something neither aggressively fresh nor overtly masculine. Story of White works best for someone seeking a versatile everyday fragrance that functions as a reliable neutral. It suits warmer months and casual settings, though it's inoffensive enough for the office or daily wear. If you find yourself drawn to straightforward, well-composed clean fragrances, this sits alongside scents matching The Tactician, The Homesteader, and The Heirloom.
What are the notes in New Brand Story Of White? +
Top: Citruses, Pink Pepper. Heart: Water Notes. Base: Musk, Woodsy Notes.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain