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New Brand Unic
New Brand

Unic

fresh spicy
woody
citrus
aromatic
earthy
white floral
warm spicy
EDT · 2017 · unisex

New Brand launched Unic in 2017 as an unisex fragrance built on the idea of balancing contrasting elements. The house focuses on creating accessible scents that don't rely on heavy marketing or luxury positioning, letting the composition speak for itself.

Unic opens with a bright grapefruit and ginger top that establishes an immediate fresh-spicy character. The heart brings in black pepper, jasmine, and nutmeg, creating a warm aromatic center that leans slightly creamy from the jasmine without becoming sweet. The base settles into a woody-earthy foundation of vetiver, cedar, and patchouli that grounds the composition and prevents it from feeling thin or top-heavy. The overall effect is a fragrance that stays true to its fresh and woody DNA while incorporating enough spice and earthiness to feel grounded and mature.

Unic works well for anyone seeking a clean unisex daily wear that doesn't sacrifice complexity. It's equally at home in casual daytime contexts or slightly dressier occasions, and the balance of brightness and depth means it performs year-round without feeling heavy. If you're drawn to The Homesteader, The Sensualist, and The Tactician, Unic deserves consideration.

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$8Best · 100ml
$830d Avg
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Price Comparison3 retailers · updated daily
SizeBottleUpdated 83m ago
$7.95Save $4 (33% off retail)
at FragranceShop
$8 low$12 retail
near the low, great time to buy
Buy Now →
RetailerStockPrice
FragranceShop✓ PartnerBestIn Stock$7.95−$4Buy
The Perfume SpotIn Stock$8.70−$3Buy
FragFlexIn Stock$11.95Buy

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Price History · 100ml
Low
$8
Avg
$8
High
$9
2 days tracked · 2026-05-08 – 2026-05-13
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Main Accordsreported by community
fresh spicy
100%
woody
100%
citrus
75%
aromatic
75%
earthy
50%
white floral
50%
warm spicy
50%
patchouli
50%
Fragrance Notescommunity verified
Top · 0–30 min
Grapefruit
Grapefruit
Bittersweet and juicy with a faintly metallic zing that sets it apart from sweeter citrus notes. Grapefruit is uniquely energising, it reads as clean and modern rather than traditionally 'citrusy.' It pairs effortlessly with musks, making it a staple of office-safe, all-day fragrances.
Ginger
Ginger
Warm, zesty, and slightly medicinal with a bite that sits between spice and citrus. Ginger root adds a lively, invigorating quality to fragrances, it energises rather than soothes. Depending on how it's used, it can read as fresh and zingy or warm and earthy, making it unusually versatile across fragrance families.
Heart · 30 min – 3 hrs
Pepper
Pepper
Jasmine
Jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
Nutmeg
Nutmeg
Warm, woody, and softly spiced with a slight sweetness that makes it gentler than clove or pepper. Nutmeg adds a quiet, autumnal warmth to fragrances without sharpness. It blends seamlessly into woody and oriental bases, acting more as a supporting character than a lead note.
Base · 3–12 hrs
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Cedar
Cedar
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match85% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist85% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

🌿
The Tactician83% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
fresh spicy100%
woody100%
citrus75%
aromatic75%
earthy50%

New Brand Unic— Prices, Coupons & Buying Guide

Best price today: Unic is $7.95. Without a coupon the lowest price is $7.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Unic? +
$7.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
Is $7.95 a good price for Unic? +
Yes. The current best price is $7.95 and MSRP is $11.95. At $7.95 you save 33% vs retail.
What does New Brand Unic smell like? +
New Brand launched Unic in 2017 as an unisex fragrance built on the idea of balancing contrasting elements. The house focuses on creating accessible scents that don't rely on heavy marketing or luxury positioning, letting the composition speak for itself. Unic opens with a bright grapefruit and ginger top that establishes an immediate fresh-spicy character. The heart brings in black pepper, jasmine, and nutmeg, creating a warm aromatic center that leans slightly creamy from the jasmine without becoming sweet. The base settles into a woody-earthy foundation of vetiver, cedar, and patchouli that grounds the composition and prevents it from feeling thin or top-heavy. The overall effect is a fragrance that stays true to its fresh and woody DNA while incorporating enough spice and earthiness to feel grounded and mature. Unic works well for anyone seeking a clean unisex daily wear that doesn't sacrifice complexity. It's equally at home in casual daytime contexts or slightly dressier occasions, and the balance of brightness and depth means it performs year-round without feeling heavy. If you're drawn to The Homesteader, The Sensualist, and The Tactician, Unic deserves consideration.
What are the notes in New Brand Unic? +
Top: Grapefruit, Ginger. Heart: Pepper, Jasmine, Nutmeg. Base: Vetiver, Cedar, Patchouli.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain