Gush›New Brand›Unic
New Brand Unic
New Brand

Unic

Citrus
Fresh
Floral
Jasmine
White Floral
Aromatic
Woody
EDT · 2017 · unisex

New Brand launched Unic in 2017 as an unisex fragrance built on the idea of balancing contrasting elements. The house focuses on creating accessible scents that don't rely on heavy marketing or luxury positioning, letting the composition speak for itself.

Unic opens with a bright grapefruit and ginger top that establishes an immediate fresh-spicy character. The heart brings in black pepper, jasmine, and nutmeg, creating a warm aromatic center that leans slightly creamy from the jasmine without becoming sweet. The base settles into a woody-earthy foundation of vetiver, cedar, and patchouli that grounds the composition and prevents it from feeling thin or top-heavy. The overall effect is a fragrance that stays true to its fresh and woody DNA while incorporating enough spice and earthiness to feel grounded and mature.

Unic works well for anyone seeking a clean unisex daily wear that doesn't sacrifice complexity. It's equally at home in casual daytime contexts or slightly dressier occasions, and the balance of brightness and depth means it performs year-round without feeling heavy. If you're drawn to The Homesteader, The Sensualist, and The Tactician, Unic deserves consideration.

Adds to your fragrance profile · visible to the community

Not yet ratedYour Gush Score
WeakLongevity
$8Best · 100ml
$830d Avg
Rate this fragrance
0255075100
—/100
Price Comparison1 retailers · updated daily
SizeUpdated 29227m ago
$7.95
at FragranceShop
Buy Now →
RetailerStockPrice
FragranceShop✓ PartnerBestIn Stock$7.95Buy

✓ authorized retailer · ⚠ verify seller · delta vs. MSRP · we earn a small commission

Price History · 100ml
Low
$8
Avg
$8
Now
$7.95
4 days tracked · 2026-05-08 – 2026-06-02
Alert me when the price drops
We'll notify you once. No spam.
Main Accordsreported by community
Citrus
100%
Fresh
35%
Floral
19%
Jasmine
80%
White Floral
19%
Aromatic
44%
Woody
100%
Vetiver
60%
Patchouli
50%
Earthy
54%
Warm Spicy
19%
Spicy
90%
Fragrance Notesbrand verified
Top · 0–30 min
Grapefruit
Grapefruit
Bittersweet and juicy with a faintly metallic zing that sets it apart from sweeter citrus notes. Grapefruit is uniquely energising, it reads as clean and modern rather than traditionally 'citrusy.' It pairs effortlessly with musks, making it a staple of office-safe, all-day fragrances.
Ginger
Ginger
Warm, zesty, and slightly medicinal with a bite that sits between spice and citrus. Ginger root adds a lively, invigorating quality to fragrances, it energises rather than soothes. Depending on how it's used, it can read as fresh and zingy or warm and earthy, making it unusually versatile across fragrance families.
Heart · 30 min – 3 hrs
Pepper
Pepper
The most essential spice note in perfumery, encompassing the dry, woody heat of black pepper and its many relatives. Pepper adds edge, lift, and a masculine vitality to fragrances without sweetness. It is the note that stops a composition from feeling comfortable and safe, adding a confident, assertive character.
Jasmine
Jasmine
Intoxicating, heady, and slightly animalic, jasmine is one of the few flowers that smells as rich in a bottle as it does climbing a garden wall at dusk. It has an almost fleshy, indolic quality that stops it reading as purely 'clean.' Jasmine is a workhorse in both feminine and masculine perfumery, adding depth and soul.
Nutmeg
Nutmeg
Warm, woody, and softly spiced with a slight sweetness that makes it gentler than clove or pepper. Nutmeg adds a quiet, autumnal warmth to fragrances without sharpness. It blends seamlessly into woody and oriental bases, acting more as a supporting character than a lead note.
Base · 3–12 hrs
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Cedar
Cedar
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match86% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist86% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

📐
The Tactician84% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
Rate this fragrance
Rate this fragrance
0255075100
—/100
Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Citrus100%Fresh35%Floral19%Jasmine80%White Floral19%
Fragrance Family
Floral Woody
EDT

New Brand Unic— Prices, Coupons & Buying Guide

Best price today: Unic is $7.95. Without a coupon the lowest price is $7.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Unic? +
$7.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Unic smell like? +
New Brand launched Unic in 2017 as an unisex fragrance built on the idea of balancing contrasting elements. The house focuses on creating accessible scents that don't rely on heavy marketing or luxury positioning, letting the composition speak for itself. Unic opens with a bright grapefruit and ginger top that establishes an immediate fresh-spicy character. The heart brings in black pepper, jasmine, and nutmeg, creating a warm aromatic center that leans slightly creamy from the jasmine without becoming sweet. The base settles into a woody-earthy foundation of vetiver, cedar, and patchouli that grounds the composition and prevents it from feeling thin or top-heavy. The overall effect is a fragrance that stays true to its fresh and woody DNA while incorporating enough spice and earthiness to feel grounded and mature. Unic works well for anyone seeking a clean unisex daily wear that doesn't sacrifice complexity. It's equally at home in casual daytime contexts or slightly dressier occasions, and the balance of brightness and depth means it performs year-round without feeling heavy. If you're drawn to The Homesteader, The Sensualist, and The Tactician, Unic deserves consideration.
What are the notes in New Brand Unic? +
Top: Grapefruit, Ginger. Heart: Pepper, Jasmine, Nutmeg. Base: Vetiver, Cedar, Patchouli.
What fragrance family is Unic? +
New Brand Unic belongs to the Floral Woody fragrance family. It is an EDT.
What other fragrances smell like New Brand Unic? +
Based on shared notes, Khadlaj Empire Empress (Vetiver, Cedar, Jasmine, Ginger), Khadlaj Empire Regent (Vetiver, Cedar, Jasmine, Ginger), Khadlaj Empire Victor (Vetiver, Cedar, Jasmine, Ginger), Hermes Terre d'Hermes (Vetiver, Cedar, Pepper, Grapefruit), Hermes Terre d'Hermes Flacon H 2009 Hermes for men (Vetiver, Cedar, Pepper, Grapefruit) may smell similar to Unic.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain