Sweetie Aoud Unisex
Roja Parfums, founded by British perfumer Roja Dove, has built a reputation for creating niche fragrances that balance artistic ambition with wearability. Dove's background in fragrance consultation and his eye for quality ingredients inform every release from the house.
Sweetie Aoud opens with artemisia and bergamot, establishing a fresh, slightly herbal top before the fragrance pivots toward its sweeter center. A gourmand accord mingles with May rose and cistus incanus in the heart, creating an unexpectedly soft midstage for what is fundamentally an oud fragrance. The base is the real story here: a dense, resinous foundation built on agarwood, frankincense, and labdanum, anchored further by cardamom, guaiac wood, and cedarwood. The overall effect is woody and aromatic with warm spiced edges, balancing the sweetness of the heart against deeper, more austere elements.
This is a fragrance for those who appreciate oud but don't want anything austere or one-dimensional. The gourmand sweetness makes it approachable without compromising on depth, and the full parfum concentration ensures lasting power. It works year-round but particularly shines in cooler months when its resinous warmth feels most natural. Sweetie Aoud suits The Homesteader, The Sensualist, and The Mystic.
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