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Gucci Where My Heart Beats
Gucci

Where My Heart Beats

Fresh
Floral
Musky
Powdery
Clean
Green
EDP · 2023 · unisex

Gucci's 2023 release Where My Heart Beats is an unisex EDP that follows the Italian house's tradition of accessible luxury fragrances with broad appeal.

The fragrance opens with violet leaves, which provide a slightly green, herbaceous lift before settling into a peony-centered heart. The peony is soft and powdery rather than creamy, giving the composition a clean, almost airy quality. White musk forms the base, adding gentle skin scent qualities and a subtle powdery finish without overwhelming the floral character. The overall DNA reads as a straightforward floral with fresh and musky undertones, leaning toward clean rather than animalic.

This works well for those seeking an approachable, everyday floral that doesn't demand attention. The combination of violet leaf greenness and peony's delicate nature makes it suitable for office settings and casual wear. If you respond to The Tactician, The Homesteader, or The Heirloom, this fragrance should resonate with your taste.

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ModerateLongevity
$167Best · 100ml
$21830d Avg
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Price Comparison1 retailers · updated daily
SizeUpdated 355m ago
$166.72
at FragFlex
🔥 Lowest price in 17 days of tracking
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FragFlexBestIn Stock$166.72Buy

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Price History · 100ml
Low
$167
Avg
$218
Now
$166.72
17 days tracked · 2026-05-12 – 2026-06-02
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Main Accordsreported by community
Fresh
90%
Floral
100%
Musky
88%
Powdery
70%
Clean
88%
Green
60%
Fragrance Notesbrand verified
Top · 0–30 min
Violet Leaves
Violet Leaves
Heart · 30 min – 3 hrs
Peony
Peony
Light, watery, and fresh with a clean floral sweetness that never feels heavy. Peony reads as modern and optimistic, the scent equivalent of a spring wardrobe refresh. It blends seamlessly with other florals and is a common building block in sheer, easy-to-wear feminine fragrances.
Base · 3–12 hrs
White Musk
White Musk
Clean, soft, and slightly soapy, white musk is the scent of fresh laundry and warm skin. It's the furthest from the animalic origins of real musk: approachable, inoffensive, and universally flattering. Almost every mass-market fragrance uses white musk as a base, which is why it reads as 'clean' rather than specifically musky.
Who Wears ThisScent DNA matches
📐
The TacticianBest match91% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🏡
The Homesteader84% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🏛️
The Heirloom82% match
You carry something beautiful that most people have forgotten.

Powdery, soft, classically sweet. Iris, aldehydes, gentle florals, quiet vintage warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
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Most Popular with this Scent DNA Type?
📐
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Fresh90%Floral100%Musky88%Powdery70%Clean88%
Fragrance Family
Floral
EDP

Gucci Where My Heart Beats— Prices, Coupons & Buying Guide

Best price today: Where My Heart Beats is $166.72. Without a coupon the lowest price is $166.72. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Gucci fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Gucci Where My Heart Beats? +
$166.72 at FragFlex. Gush compares 47+ retailers updated every 2 hours.
What does Gucci Where My Heart Beats smell like? +
Gucci's 2023 release Where My Heart Beats is an unisex EDP that follows the Italian house's tradition of accessible luxury fragrances with broad appeal. The fragrance opens with violet leaves, which provide a slightly green, herbaceous lift before settling into a peony-centered heart. The peony is soft and powdery rather than creamy, giving the composition a clean, almost airy quality. White musk forms the base, adding gentle skin scent qualities and a subtle powdery finish without overwhelming the floral character. The overall DNA reads as a straightforward floral with fresh and musky undertones, leaning toward clean rather than animalic. This works well for those seeking an approachable, everyday floral that doesn't demand attention. The combination of violet leaf greenness and peony's delicate nature makes it suitable for office settings and casual wear. If you respond to The Tactician, The Homesteader, or The Heirloom, this fragrance should resonate with your taste.
What are the notes in Gucci Where My Heart Beats? +
Top: Violet Leaves. Heart: Peony. Base: White Musk.
What fragrance family is Where My Heart Beats? +
Gucci Where My Heart Beats belongs to the Floral fragrance family. It is an EDP.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain