Giorgio Armani

Giorgio Armani extended his fashion empire into fragrance with accessible luxury positioning and compositions reflecting the designer's distinctive modern aesthetic and minimalist sensibility. Acqua di Gio, launched in 1996, became iconic as a pioneering aquatic fragrance that defined the category and continues to influence contemporary composition. Si and Armani Code demonstrate the house's range and understanding of different market segments. Giorgio Armani fragrances appeal to fashion enthusiasts, minimalist designers, and mainstream luxury audiences. The brand brings distinctive design sensibility from fashion effectively into fragrance.