Ralph Lauren

Ralph Lauren extended his American fashion empire into fragrance with compositions reflecting the designer's distinctive aesthetic rooted in American lifestyle and refined elegance. Polo, launched in 1978, became defining fougere fragrance that influenced generations of masculine composition and remains an industry standard. Romance, Safari, Polo Blue exemplify the house's range and understanding of different market segments across decades. Ralph Lauren fragrances appeal to fashion enthusiasts, those seeking American heritage rooted in lifestyle branding, and luxury consumers. The brand fundamentally influenced designer fragrance category.