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Dana Navy
Dana

Navy

Citrus
Fresh
Floral
Green
Aquatic
Aromatic
Musky
EDC · 1995 · men

Dana is a heritage American fragrance house with roots in classic mid-century perfumery, and Navy carries forward that tradition of straightforward, wearable scents designed for everyday use.

Navy opens with bright sage and tangerine over a delicate water lily, establishing a fresh aromatic profile. The heart develops into a properly spiced composition, with lavender and juniper taking the lead while nutmeg and geranium add warmth and complexity. The base settles into a clean musk and leather combination that keeps the fragrance grounded without becoming heavy. The overall effect is crisp and herbaceous, leaning into aromatic-fresh spicy territory rather than anything particularly sweet or gourmand.

This is a capable everyday fragrance for someone who appreciates clarity and structure in their scents. The EDC concentration keeps it light and refreshing, making it well-suited to warmer months or professional settings where subtlety matters. It aligns with The Tactician, The Aristocrat, and The Homesteader profiles.

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ModerateLongevity
$15Best · 100ml
$1630d Avg
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Price Comparison2 retailers · updated daily
SizeUpdated 277m ago
$14.95Save $3 (17% off retail)
at FragranceShop
🔥 Lowest price in 17 days of tracking
$14 low$18 retail
near the low, great time to buy
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RetailerStockPrice
FragranceShop✓ PartnerBestIn Stock$14.95−$3Buy
The Perfume SpotIn Stock$18.00Buy

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Price History · 100ml
Low
$14
Avg
$16
Now
$14.95
17 days tracked · 2026-05-07 – 2026-06-02
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Main Accordsreported by community
Citrus
100%
Fresh
90%
Floral
36%
Green
70%
Aquatic
29%
Aromatic
100%
Musky
100%
Powdery
36%
Warm Spicy
36%
Spicy
36%
Sweet
29%
Leather
100%
Fragrance Notesbrand verified
Top · 0–30 min
Sage
Sage
Earthy, slightly smoky, and herbal with a cool, clean quality that is distinctly aromatic. Sage can read as savory and culinary or as a clean, ceremonial smoke depending on how it's used. It adds a dry, confident quality to fragrances, often used in masculine compositions for its outdoor, no-fuss character.
Tangerine
Tangerine
Bright, sweet, and slightly candied, tangerine sits between mandarin and orange in character, with a juiciness that makes it feel more casual than other citruses. It adds a cheerful, uncomplicated freshness to light fragrances. At its best in transparent, easy-wearing compositions rather than serious, complex ones.
Water Lily
Water Lily
Cool, aquatic, and faintly sweet, water lily evokes still ponds and quiet garden pools. It has a clean, watery floral quality that sits between lotus and a light white flower, with a slight greenness from its floating leaves. Used in aquatic and sheer floral compositions to add a serene, natural freshness.
Heart · 30 min – 3 hrs
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Juniper
Juniper
Geranium
Geranium
Green, rosy, and slightly minty, geranium is one of perfumery's most useful ingredients, sitting at the intersection of floral, herbal, and green families. Rose geranium adds a natural, slightly ragged freshness to rose accords that synthetic rose can't match. It grounds floral compositions in something earthy and real.
Nutmeg
Nutmeg
Warm, woody, and softly spiced with a slight sweetness that makes it gentler than clove or pepper. Nutmeg adds a quiet, autumnal warmth to fragrances without sharpness. It blends seamlessly into woody and oriental bases, acting more as a supporting character than a lead note.
Base · 3–12 hrs
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Leather
Leather
One of perfumery's most complex accords, smoky, animalic, and slightly woody, evoking tanned hide, polished saddles, or fine gloves depending on the recipe. Leather adds sophistication and edge simultaneously, and is deeply associated with masculinity in Western perfumery (though the best leather fragrances transcend gender entirely).
Who Wears ThisScent DNA matches
📐
The TacticianBest match87% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🎩
The Aristocrat86% match
Timeless doesn't try. It simply is.

Cool, clean, commanding. Heritage aromatics, classic citrus, dry fougères, refined woods.

🏡
The Homesteader83% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

Based on this fragrance's accord profile · Find your Scent DNA →
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Most Popular with this Scent DNA Type?
📐
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
Citrus100%Fresh90%Floral36%Green70%Aquatic29%
Fragrance Family
Fougère
EDC

Dana Navy— Prices, Coupons & Buying Guide

Best price today: Navy is $14.95. Without a coupon the lowest price is $14.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Dana fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Dana Navy? +
$14.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
Is $14.95 a good price for Navy? +
Yes. The current best price is $14.95 and MSRP is $18.00. At $14.95 you save 17% vs retail.
What does Dana Navy smell like? +
Dana is a heritage American fragrance house with roots in classic mid-century perfumery, and Navy carries forward that tradition of straightforward, wearable scents designed for everyday use. Navy opens with bright sage and tangerine over a delicate water lily, establishing a fresh aromatic profile. The heart develops into a properly spiced composition, with lavender and juniper taking the lead while nutmeg and geranium add warmth and complexity. The base settles into a clean musk and leather combination that keeps the fragrance grounded without becoming heavy. The overall effect is crisp and herbaceous, leaning into aromatic-fresh spicy territory rather than anything particularly sweet or gourmand. This is a capable everyday fragrance for someone who appreciates clarity and structure in their scents. The EDC concentration keeps it light and refreshing, making it well-suited to warmer months or professional settings where subtlety matters. It aligns with The Tactician, The Aristocrat, and The Homesteader profiles.
What are the notes in Dana Navy? +
Top: Sage, Tangerine, Water Lily. Heart: Lavender, Juniper, Geranium, Nutmeg. Base: Musk, Leather.
What fragrance family is Navy? +
Dana Navy belongs to the Fougère fragrance family. It is an EDC.
What other fragrances smell like Dana Navy? +
Based on shared notes, New Brand Master Of Essence (Musk, Leather, Lavender, Geranium), Zoologist Rhinoceros unisex (Musk, Leather, Geranium, Sage), Estee Lauder Azuree (Musk, Leather, Geranium, Sage), Penhaligons Endymion (Musk, Leather, Geranium, Sage), Maison Alhambra Fortnight For Men (Musk, Leather, Nutmeg, Tangerine) may smell similar to Navy.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain