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New Brand Master Of Essence
New Brand

Master Of Essence

citrus
aromatic
fresh spicy
leather
floral
rose
musky
EDT · 2018 · men

Master of Essence launches New Brand's take on a refined men's fragrance with an approach that balances bright citrus with subtle complexity. The 2018 EDT opens with a snappy blend of lemon, grapefruit, and tangerine, immediately establishing a fresh, zesty character that feels clean without being linear. Rose and a touch of leather ground the top notes, keeping things from veering too brightly into cologne territory.

The heart develops around elemi and magnolia, creating a slightly aromatic, almost woody-floral quality that sits comfortably between fresh and sophisticated. Geranium and lavender add a herbal, slightly peppery dimension that prevents the magnolia from becoming too soft. The base settles into a dry leather and musk combination, giving the fragrance a sophisticated close that echoes the leather introduced at the beginning, creating a cohesive loop from start to finish.

This is a fragrance for someone who wants brightness without sacrifice of depth, best suited to warmer months or office settings where you need something that projects without demanding attention. It occupies pleasant middle ground between aromatic, romantic, and hedonistic tendencies. The Raconteur, The Romantic, and The Hedonist all share DNA with this one.

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ModerateLongevity
$9Best · 100ml
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SizeBottleUpdated 112m ago
$8.95
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Main Accordsreported by community
citrus
100%
aromatic
100%
fresh spicy
75%
leather
75%
floral
75%
rose
50%
musky
50%
animalic
50%
balsamic
50%
lavender
50%
Fragrance Notescommunity verified
Top · 0–30 min
Lemon
Lemon
Sharp, clean, and instantly familiar, the pure zest of fresh-cut lemon peel, not the sugary juice. In perfumery it reads as crisp and energising rather than sweet, and is often used to amplify other light notes. It fades quickly, so it's almost always a top note that makes a striking first impression.
Grapefruit
Grapefruit
Bittersweet and juicy with a faintly metallic zing that sets it apart from sweeter citrus notes. Grapefruit is uniquely energising, it reads as clean and modern rather than traditionally 'citrusy.' It pairs effortlessly with musks, making it a staple of office-safe, all-day fragrances.
Rose
Rose
The queen of floral notes and the most-used ingredient in fine perfumery. Real rose is simultaneously velvety, honeyed, and slightly spicy, nothing like the synthetic candy version. Depending on the variety used, it can anchor a composition or drift through it like a ghost, adding warmth without dominating.
Tangerine
Tangerine
Bright, sweet, and slightly candied, tangerine sits between mandarin and orange in character, with a juiciness that makes it feel more casual than other citruses. It adds a cheerful, uncomplicated freshness to light fragrances. At its best in transparent, easy-wearing compositions rather than serious, complex ones.
Heart · 30 min – 3 hrs
elemi
elemi
Light, piney, and slightly citrusy resin from the Philippines, elemi is frankincense's more approachable, transparent cousin. It has a fresh, almost lemony sharpness alongside its resinous warmth, making it useful in both fresh and oriental compositions. A bridge between sharp and deep, fresh and warm.
Magnolia
Magnolia
Creamy, lush, and faintly lemony, magnolia is a floral note with real presence, richer than peony but more accessible than jasmine. It has a velvety quality and a slight spice that stops it from being simply pretty. Used to add warmth and dimensionality to floral compositions.
Geranium
Geranium
Green, rosy, and slightly minty, geranium is one of perfumery's most useful ingredients, sitting at the intersection of floral, herbal, and green families. Rose geranium adds a natural, slightly ragged freshness to rose accords that synthetic rose can't match. It grounds floral compositions in something earthy and real.
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Base · 3–12 hrs
Leather
Leather
One of perfumery's most complex accords, smoky, animalic, and slightly woody, evoking tanned hide, polished saddles, or fine gloves depending on the recipe. Leather adds sophistication and edge simultaneously, and is deeply associated with masculinity in Western perfumery (though the best leather fragrances transcend gender entirely).
Musk
Musk
The base layer of almost every modern fragrance, a soft, warm, skin-like scent that extends longevity and bridges other notes together. Natural musk was once derived from deer (now banned); today's musks are synthetic and range from clean and soapy to dark and animalic. The right musk makes a fragrance smell like 'you.'
Who Wears ThisScent DNA matches
📚
The RaconteurBest match83% match
You have depth, range, and a story for every bottle.

Cool, commanding, traditionally sweet. Refined iris, structured woods, elegant powdery authority.

❤️
The Romantic82% match
Your fragrance is a love letter you never stop writing.

Warm roses, vanilla, amber, creamy musks. Soft, evolving, intimate.

🍷
The Hedonist82% match
More is more. You've always known this.

Opulent, rich, long-lasting. Vanilla, amber, dense florals, gourmand warmth.

Based on this fragrance's accord profile · Find your Scent DNA →
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Rate this fragrance
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Most Popular with this Scent DNA Type?
📚
The Raconteur
You have depth, range, and a story for every bottle.
Cool, commanding, traditionally sweet. Refined iris, structured woods, elegant powdery authority.
Discover your type →
Scent Profile
citrus100%
aromatic100%
fresh spicy75%
leather75%
floral75%

New Brand Master Of Essence— Prices, Coupons & Buying Guide

Best price today: Master Of Essence is $8.95. Without a coupon the lowest price is $8.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Master Of Essence? +
$8.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Master Of Essence smell like? +
Master of Essence launches New Brand's take on a refined men's fragrance with an approach that balances bright citrus with subtle complexity. The 2018 EDT opens with a snappy blend of lemon, grapefruit, and tangerine, immediately establishing a fresh, zesty character that feels clean without being linear. Rose and a touch of leather ground the top notes, keeping things from veering too brightly into cologne territory. The heart develops around elemi and magnolia, creating a slightly aromatic, almost woody-floral quality that sits comfortably between fresh and sophisticated. Geranium and lavender add a herbal, slightly peppery dimension that prevents the magnolia from becoming too soft. The base settles into a dry leather and musk combination, giving the fragrance a sophisticated close that echoes the leather introduced at the beginning, creating a cohesive loop from start to finish. This is a fragrance for someone who wants brightness without sacrifice of depth, best suited to warmer months or office settings where you need something that projects without demanding attention. It occupies pleasant middle ground between aromatic, romantic, and hedonistic tendencies. The Raconteur, The Romantic, and The Hedonist all share DNA with this one.
What are the notes in New Brand Master Of Essence? +
Top: Lemon, Grapefruit, Rose, Tangerine. Heart: elemi, Magnolia, Geranium, Lavender. Base: Leather, Musk.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain