Gush›New Brand›4 Men
⚠This fragrance is currently unavailable. It may be discontinued or out of stock across all retailers. Check back later or set an alert to be notified if it returns.
New Brand 4 Men
New Brand

4 Men

Fresh
Floral
Iris
Green
Aromatic
Woody
Vetiver
EDT · 2018 · men

New Brand's 4 Men from 2018 is an EDT that takes a classical approach to men's fragrances, blending herbal freshness with subtle earthiness.

The opening combines green notes with basil, mint, lavender, and sage for a crisp, herbaceous start. Freesia adds a slightly floral sweetness that prevents the top from becoming too austere. The heart develops with violet, mimosa, and iris, adding a powdery, slightly fuzzy quality that softens the composition. The base anchors everything with oakmoss and vetiver for structure, while tonka bean and amber provide warmth. Patchouli and cedar round things out with dry, woody depth. Overall, this is an aromatic fragrance with green and earthy characteristics that feel grounded rather than ethereal.

4 Men works best for someone seeking a wearable, no-nonsense aromatic with gentle floral undertones. It's versatile enough for daily wear and professional settings, particularly in cooler months when the woody base becomes more prominent. If you're drawn to measured, herbaceous fragrances, consider exploring The Tactician, The Aristocrat, and The Homesteader.

Adds to your fragrance profile · visible to the community

Not yet ratedYour Gush Score
ModerateLongevity
Rate this fragrance
0255075100
—/100
Price Comparison0 retailers · updated daily
SizeUpdated 0m ago

No listings available for this size.

✓ authorized retailer · ⚠ verify seller · delta vs. MSRP · we earn a small commission

Alert me when the price drops
We'll notify you once. No spam.
Main Accordsreported by community
Fresh
59%
Floral
100%
Iris
80%
Green
100%
Aromatic
90%
Woody
85%
Vetiver
60%
Patchouli
21%
Earthy
64%
Powdery
77%
Amber
50%
Warm Spicy
21%
Vanilla
21%
Sweet
21%
Gourmand
21%
Fragrance Notesbrand verified
Top · 0–30 min
Green Notes
Green Notes
Basil
Basil
Sweet, spicy, and vividly herbal, basil has a green freshness with slightly anise-like and peppery facets that make it more complex than most culinary herbs. In perfumery it adds a lively, Mediterranean quality and pairs beautifully with citrus and woody notes. An underused note that rewards those who seek it out.
Mint
Mint
Cool, sharp, and immediately recognizable, mint adds a clean, almost medicinal freshness that cuts through heavier notes. Spearmint is sweeter; peppermint is sharper. Either way, mint gives fragrances a lively, brisk quality that reads as alert and outdoorsy. Best used as an accent rather than a lead to avoid smelling like toothpaste.
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Sage
Sage
Earthy, slightly smoky, and herbal with a cool, clean quality that is distinctly aromatic. Sage can read as savory and culinary or as a clean, ceremonial smoke depending on how it's used. It adds a dry, confident quality to fragrances, often used in masculine compositions for its outdoor, no-fuss character.
Heart · 30 min – 3 hrs
Violet
Violet
Sweet, powdery, and faintly green, violet sits between floral and earthy in a way that feels distinctly old-world glamorous. The leaf and the flower smell quite different: the flower is sugary and delicate, while violet leaf is fresh and slightly vegetal. Together they create a note that feels both nostalgic and current.
Mimosa
Mimosa
Powdery, honeyed, and softly floral, mimosa has a warm, golden sweetness that feels like sunshine in a bottle. The yellow puffball flowers of the mimosa tree produce an oil that is simultaneously floral, woody, and slightly animalic. A quintessential note of the French Riviera and romantic Provençal perfumery.
Iris
Iris
One of perfumery's most prized and expensive ingredients, iris has a powdery, cool, almost carrot-like richness that is hard to describe and impossible to mistake. It's simultaneously earthy and refined, like the inside of an old Parisian couture house. Iris root (orris) adds quiet luxury to anything it touches.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Base · 3–12 hrs
Oakmoss
Oakmoss
The defining ingredient of classic chypre perfumery, damp, forest-floor earthy with a faint bitterness and incredible complexity. Real oakmoss is now heavily restricted by IFRA regulations, which is why vintage chypres smell so different from modern ones. When present, it creates a raw, outdoorsy anchor that no synthetic fully replicates.
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Tonka Bean
Tonka Bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Cedar
Cedar
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match85% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist85% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

📐
The Tactician85% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
Rate this fragrance
Rate this fragrance
0255075100
—/100
Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Fresh59%Floral100%Iris80%Green100%Aromatic90%
Fragrance Family
Fougère
EDT

New Brand 4 Men— Prices, Coupons & Buying Guide

Best price today: 4 Men is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand 4 Men smell like? +
New Brand's 4 Men from 2018 is an EDT that takes a classical approach to men's fragrances, blending herbal freshness with subtle earthiness. The opening combines green notes with basil, mint, lavender, and sage for a crisp, herbaceous start. Freesia adds a slightly floral sweetness that prevents the top from becoming too austere. The heart develops with violet, mimosa, and iris, adding a powdery, slightly fuzzy quality that softens the composition. The base anchors everything with oakmoss and vetiver for structure, while tonka bean and amber provide warmth. Patchouli and cedar round things out with dry, woody depth. Overall, this is an aromatic fragrance with green and earthy characteristics that feel grounded rather than ethereal. 4 Men works best for someone seeking a wearable, no-nonsense aromatic with gentle floral undertones. It's versatile enough for daily wear and professional settings, particularly in cooler months when the woody base becomes more prominent. If you're drawn to measured, herbaceous fragrances, consider exploring The Tactician, The Aristocrat, and The Homesteader.
What are the notes in New Brand 4 Men? +
Top: Green Notes, Basil, Mint, Lavender, Freesia, Sage. Heart: Violet, Mimosa, Iris, Freesia. Base: Oakmoss, Vetiver, Tonka Bean, Amber, Patchouli, Cedar.
What fragrance family is 4 Men? +
New Brand 4 Men belongs to the Fougère fragrance family. It is an EDT.
What other fragrances smell like New Brand 4 Men? +
Based on shared notes, New Brand 2 Men Men (Oakmoss, Vetiver, Violet, Mimosa), New Brand 4 Women (Oakmoss, Vetiver, Violet, Mimosa), New Brand Cute Women (Oakmoss, Vetiver, Violet, Mimosa), New Brand Dani Women (Oakmoss, Vetiver, Violet, Mimosa), New Brand Douceur Women (Oakmoss, Vetiver, Violet, Mimosa) may smell similar to 4 Men.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain