GushNew BrandDani Women
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New Brand Dani Women
New Brand

Dani Women

Fresh
Floral
Iris
Green
Aromatic
Woody
Vetiver
EDP · 2018 · men

New Brand is a niche fragrance house known for crafting unconventional scents that challenge traditional gender classifications. Dani Women, released in 2018, exemplifies this philosophy by presenting a distinctly masculine-leaning composition under a traditionally feminine name.

The fragrance opens with a fresh, herbaceous burst of basil, mint, and lavender layered over green notes and freesia, establishing an aromatic and slightly powdery character. The heart shifts into a softer, more floral territory with violet, mimosa, and iris joining the freesia, though the composition maintains its grounded sensibility. The base anchors everything with oakmoss and vetiver leading a woody, earthy foundation, supported by tonka bean sweetness, amber warmth, and hints of patchouli and cedar. The overall effect is a contemplative aromatic-woody that feels collected and composed rather than decorative.

Dani Women works best for those seeking a refined, contemplative fragrance that doesn't conform to typical gendered scent expectations. It's ideal for cooler months and introspective moments, performing equally well as a personal scent or a signature. If you gravitate toward structured, intelligent compositions, you'll likely find resonance with The Tactician, The Aristocrat, and The Homesteader.

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Fragrance Notesbrand verified
Top · 0–30 min
Green Notes
Green Notes
Basil
Basil
Sweet, spicy, and vividly herbal, basil has a green freshness with slightly anise-like and peppery facets that make it more complex than most culinary herbs. In perfumery it adds a lively, Mediterranean quality and pairs beautifully with citrus and woody notes. An underused note that rewards those who seek it out.
Mint
Mint
Cool, sharp, and immediately recognizable, mint adds a clean, almost medicinal freshness that cuts through heavier notes. Spearmint is sweeter; peppermint is sharper. Either way, mint gives fragrances a lively, brisk quality that reads as alert and outdoorsy. Best used as an accent rather than a lead to avoid smelling like toothpaste.
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Sage
Sage
Earthy, slightly smoky, and herbal with a cool, clean quality that is distinctly aromatic. Sage can read as savory and culinary or as a clean, ceremonial smoke depending on how it's used. It adds a dry, confident quality to fragrances, often used in masculine compositions for its outdoor, no-fuss character.
Base · 3–12 hrs
Oakmoss
Oakmoss
The defining ingredient of classic chypre perfumery, damp, forest-floor earthy with a faint bitterness and incredible complexity. Real oakmoss is now heavily restricted by IFRA regulations, which is why vintage chypres smell so different from modern ones. When present, it creates a raw, outdoorsy anchor that no synthetic fully replicates.
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Tonka Bean
Tonka Bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Cedar
Cedar
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The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
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Fragrance Family
Floral Woody
EDP

New Brand Dani Women— Prices, Coupons & Buying Guide

Best price today: Dani Women is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand Dani Women smell like? +
New Brand is a niche fragrance house known for crafting unconventional scents that challenge traditional gender classifications. Dani Women, released in 2018, exemplifies this philosophy by presenting a distinctly masculine-leaning composition under a traditionally feminine name. The fragrance opens with a fresh, herbaceous burst of basil, mint, and lavender layered over green notes and freesia, establishing an aromatic and slightly powdery character. The heart shifts into a softer, more floral territory with violet, mimosa, and iris joining the freesia, though the composition maintains its grounded sensibility. The base anchors everything with oakmoss and vetiver leading a woody, earthy foundation, supported by tonka bean sweetness, amber warmth, and hints of patchouli and cedar. The overall effect is a contemplative aromatic-woody that feels collected and composed rather than decorative. Dani Women works best for those seeking a refined, contemplative fragrance that doesn't conform to typical gendered scent expectations. It's ideal for cooler months and introspective moments, performing equally well as a personal scent or a signature. If you gravitate toward structured, intelligent compositions, you'll likely find resonance with The Tactician, The Aristocrat, and The Homesteader.
What are the notes in New Brand Dani Women? +
Top: Green Notes, Basil, Mint, Lavender, Freesia, Sage. Heart: Violet, Mimosa, Iris, Freesia. Base: Oakmoss, Vetiver, Tonka Bean, Amber, Patchouli, Cedar.
What fragrance family is Dani Women? +
New Brand Dani Women belongs to the Floral Woody fragrance family. It is an EDP.
What other fragrances smell like New Brand Dani Women? +
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain