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New Brand LHomme
New Brand

LHomme

citrus
aromatic
fresh spicy
woody
warm spicy
lavender
EDT · 2018 · men

New Brand's L'Homme launches in 2018 as a fresh take on the masculine aromatic category, combining classic barbershop sensibilities with contemporary restraint.

The fragrance opens with bergamot and cardamom, delivering a bright citrus top with immediate spicy warmth. The heart settles into cedar and lavender, creating a herbaceous, slightly powdery middle that leans traditional without feeling dated. Vetiver and amber form the base, adding earthy depth and subtle warmth that keeps the composition grounded. The overall profile sits comfortably in woody aromatic territory, balanced between fresh and warm spicy accords that prevent the scent from reading as either fully casual or strictly formal.

L'Homme works best for someone seeking an approachable everyday fragrance that reads polished without demanding attention. It's equally at home in an office setting or casual daytime wear. The EDT concentration means it won't project aggressively, making it suitable for close-contact situations. If you gravitate toward The Tactician, The Aristocrat, or The Homesteader archetypes, this fragrance deserves consideration.

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ModerateLongevity
$8Best · 100ml
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Price Comparison1 retailers · updated daily
SizeBottleUpdated 42m ago
$7.95
at FragranceShop
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Main Accordsreported by community
citrus
100%
aromatic
100%
fresh spicy
75%
woody
75%
warm spicy
75%
lavender
50%
Fragrance Notescommunity verified
Top · 0–30 min
Bergamot
Bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
Cardamom
Cardamom
Aromatic, warm, and slightly eucalyptus-like with a spiced green freshness that is entirely its own. Cardamom is one of the most elegant spice notes in perfumery, exotic without being heavy, warm without being sweet. It appears frequently in Middle Eastern-inspired fragrances and modern masculine compositions.
Heart · 30 min – 3 hrs
Cedar
Cedar
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Base · 3–12 hrs
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Who Wears ThisScent DNA matches
🌿
The TacticianBest match86% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

🎩
The Aristocrat86% match
Timeless doesn't try. It simply is.

Cool, clean, commanding. Heritage aromatics, classic citrus, dry fougères, refined woods.

🏡
The Homesteader84% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🌿
The Tactician
Precision over excess. Always.
Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.
Discover your type →
Scent Profile
citrus100%
aromatic100%
fresh spicy75%
woody75%
warm spicy75%

New Brand LHomme— Prices, Coupons & Buying Guide

Best price today: LHomme is $7.95. Without a coupon the lowest price is $7.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand LHomme? +
$7.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand LHomme smell like? +
New Brand's L'Homme launches in 2018 as a fresh take on the masculine aromatic category, combining classic barbershop sensibilities with contemporary restraint. The fragrance opens with bergamot and cardamom, delivering a bright citrus top with immediate spicy warmth. The heart settles into cedar and lavender, creating a herbaceous, slightly powdery middle that leans traditional without feeling dated. Vetiver and amber form the base, adding earthy depth and subtle warmth that keeps the composition grounded. The overall profile sits comfortably in woody aromatic territory, balanced between fresh and warm spicy accords that prevent the scent from reading as either fully casual or strictly formal. L'Homme works best for someone seeking an approachable everyday fragrance that reads polished without demanding attention. It's equally at home in an office setting or casual daytime wear. The EDT concentration means it won't project aggressively, making it suitable for close-contact situations. If you gravitate toward The Tactician, The Aristocrat, or The Homesteader archetypes, this fragrance deserves consideration.
What are the notes in New Brand LHomme? +
Top: Bergamot, Cardamom. Heart: Cedar, Lavender. Base: Vetiver, Amber.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain