Gush›New Brand›L'Homme Men
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New Brand L'Homme Men
New Brand

L'Homme Men

Citrus
Fresh
Aromatic
Woody
Vetiver
Earthy
Powdery
EDT · 2018 · men

New Brand's L'Homme Men, released in 2018, is an eau de toilette that builds around a classic aromatic-woody framework with enough spice to keep things interesting.

The fragrance opens with bergamot and cardamom, establishing a bright citrus top with immediate warmth from the spice notes. The heart settles into cedar and lavender, where woody and aromatic character takes over, grounding the composition with a slightly herbaceous edge. Vetiver and amber in the base add earthy depth and subtle sweetness, creating a dry finish that lasts without becoming heavy. The overall profile is fresh yet structured, balancing crisp top notes against a sophisticated woody-aromatic core.

This is a versatile daytime fragrance suited for someone looking for something approachable but with enough complexity to reward closer inspection. It works well in office settings or casual wear, performing best in cooler months when the warmth of the spice and amber feels most natural. If you gravitate toward The Tactician, The Aristocrat, or The Homesteader, this fragrance deserves consideration.

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Main Accordsreported by community
Citrus
100%
Fresh
62%
Aromatic
100%
Woody
92%
Vetiver
70%
Earthy
54%
Powdery
38%
Amber
60%
Warm Spicy
54%
Spicy
23%
Fragrance Notesbrand verified
Top · 0–30 min
Bergamot
Bergamot
A sun-ripened Italian citrus with a brightness that goes beyond lemon, simultaneously tart, floral, and slightly spicy. It's the defining note of Earl Grey tea and the backbone of countless fresh colognes. Perfumers love it as an opener because it lifts the entire composition without overpowering what follows.
Cardamom
Cardamom
Aromatic, warm, and slightly eucalyptus-like with a spiced green freshness that is entirely its own. Cardamom is one of the most elegant spice notes in perfumery, exotic without being heavy, warm without being sweet. It appears frequently in Middle Eastern-inspired fragrances and modern masculine compositions.
Heart · 30 min – 3 hrs
Cedar
Cedar
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Base · 3–12 hrs
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match86% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist86% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

📐
The Tactician86% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
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Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Citrus100%Fresh62%Aromatic100%Woody92%Vetiver70%
Fragrance Family
Aromatic
EDT

New Brand L'Homme Men— Prices, Coupons & Buying Guide

Best price today: L'Homme Men is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand L'Homme Men smell like? +
New Brand's L'Homme Men, released in 2018, is an eau de toilette that builds around a classic aromatic-woody framework with enough spice to keep things interesting. The fragrance opens with bergamot and cardamom, establishing a bright citrus top with immediate warmth from the spice notes. The heart settles into cedar and lavender, where woody and aromatic character takes over, grounding the composition with a slightly herbaceous edge. Vetiver and amber in the base add earthy depth and subtle sweetness, creating a dry finish that lasts without becoming heavy. The overall profile is fresh yet structured, balancing crisp top notes against a sophisticated woody-aromatic core. This is a versatile daytime fragrance suited for someone looking for something approachable but with enough complexity to reward closer inspection. It works well in office settings or casual wear, performing best in cooler months when the warmth of the spice and amber feels most natural. If you gravitate toward The Tactician, The Aristocrat, or The Homesteader, this fragrance deserves consideration.
What are the notes in New Brand L'Homme Men? +
Top: Bergamot, Cardamom. Heart: Cedar, Lavender. Base: Vetiver, Amber.
What fragrance family is L'Homme Men? +
New Brand L'Homme Men belongs to the Aromatic fragrance family. It is an EDT.
What other fragrances smell like New Brand L'Homme Men? +
Based on shared notes, New Brand LHomme (Vetiver, Amber, Cedar, Lavender), Lacoste Eau De Lacoste L.12.12 Vert (Vetiver, Amber, Lavender, Bergamot), Al Haramain Bon Cherie Violette (Vetiver, Amber, Cedar, Lavender), Atelier Cologne Cedre Atlas (Vetiver, Amber, Cedar, Bergamot), Atelier Cologne Cedre Atlas Cologne Absolute Limited Edition unisex (Vetiver, Amber, Cedar, Bergamot) may smell similar to L'Homme Men.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain