GushVilhelm ParfumerieMorning Chess
Vilhelm Parfumerie Morning Chess
Vilhelm Parfumerie

Morning Chess

Citrus
Fresh
Green
Woody
Patchouli
Earthy
Amber
2015 · unisex

Vilhelm Parfumerie is a Swedish indie house founded in 2015, known for crafting distinctive, unconventional fragrances that prioritize character over commercial appeal. The brand has built a devoted following for its willingness to explore darker, more challenging olfactory territories.

Morning Chess opens with bright bergamot before quickly pivoting to its true nature, a green-leather composition anchored by galbanum's sharp, almost bitter herbal quality. The heart develops around a supple leather accord that feels lived-in rather than polished, while patchouli builds in the base alongside black amber, creating an earthy, slightly smoky undertone. The overall effect is woody and amber-forward, but with enough green and leather bite to keep it from feeling warm or cozy. This is a fragrance with sharp edges.

Morning Chess suits someone drawn to cerebral, somewhat austere compositions, particularly those who appreciate leather fragrances with genuine grip. It works year-round but feels most at home in cooler months, where its dry, earthy character can fully develop. The name hints at morning contemplation rather than morning freshness, and the fragrance delivers exactly that sensibility. It aligns with The Maverick, The Sensualist, and The Aristocrat archetypes.

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$175Best · 100ml
$16930d Avg
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Price Comparison2 retailers · updated daily
Size
Updated 20310m ago
$174.99Save $75 (30% off retail)
at Jomashop
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$165 low$250 retail
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Jomashop✓ PartnerBestIn Stock$174.99−$75Buy
Vilhelm ParfumerieMSRPIn Stock$250.00retailBuy

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Price History · 100ml
Low
$165
Avg
$169
Now
$174.99
5 days tracked · 2026-05-01 – 2026-06-02
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Most Popular with this Scent DNA Type?
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The Maverick
You do what works for you. That's always been enough.
Fresh, bold, abstract, dry. Metallic notes, experimental musks, architectural woods with presence.
Discover your type →
Decants Available
1
listings in stock
10ml$13.50/ml

Vilhelm Parfumerie Morning Chess— Prices, Coupons & Buying Guide

Best price today: Morning Chess is $174.99. Without a coupon the lowest price is $174.99. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic Vilhelm Parfumerie fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for Vilhelm Parfumerie Morning Chess? +
$174.99 at Jomashop. Gush compares 47+ retailers updated every 2 hours.
Is $174.99 a good price for Morning Chess? +
Yes. The current best price is $174.99 and MSRP is $250.00. At $174.99 you save 30% vs retail.
What does Vilhelm Parfumerie Morning Chess smell like? +
Vilhelm Parfumerie is a Swedish indie house founded in 2015, known for crafting distinctive, unconventional fragrances that prioritize character over commercial appeal. The brand has built a devoted following for its willingness to explore darker, more challenging olfactory territories. Morning Chess opens with bright bergamot before quickly pivoting to its true nature, a green-leather composition anchored by galbanum's sharp, almost bitter herbal quality. The heart develops around a supple leather accord that feels lived-in rather than polished, while patchouli builds in the base alongside black amber, creating an earthy, slightly smoky undertone. The overall effect is woody and amber-forward, but with enough green and leather bite to keep it from feeling warm or cozy. This is a fragrance with sharp edges. Morning Chess suits someone drawn to cerebral, somewhat austere compositions, particularly those who appreciate leather fragrances with genuine grip. It works year-round but feels most at home in cooler months, where its dry, earthy character can fully develop. The name hints at morning contemplation rather than morning freshness, and the fragrance delivers exactly that sensibility. It aligns with The Maverick, The Sensualist, and The Aristocrat archetypes.
What are the notes in Vilhelm Parfumerie Morning Chess? +
Top: Bergamot. Heart: Galbanum, Leather. Base: Black Amber, Patchouli.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain