Gush›New Brand›Luxury
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New Brand Luxury
New Brand

Luxury

Fresh
Floral
Iris
Green
Aromatic
Woody
Vetiver
Parfum · 2018 · men

New Brand's Luxury is a 2018 parfum that takes a measured approach to masculine fragrance, favoring restraint over boldness.

The composition opens with a bright burst of herbal greenery, leading with basil, mint, lavender, and sage alongside fresher notes. The aromatic, green profile settles into a floral heart dominated by violet, iris, and mimosa, with freesia bridging the top and middle notes. The base anchors the fragrance with a classic woody-earthy foundation of oakmoss, vetiver, and cedar, rounded out by tonka bean's subtle sweetness and patchouli's earthiness. The overall DNA reads as a refined aromatic with green and woody character, leaning classical rather than contemporary.

This is a fragrance for someone who appreciates structured, herbal compositions without excessive sweetness or projection. It works well in professional settings and transitional seasons when you want something sophisticated but undemanding. Those drawn to The Tactician, The Aristocrat, and The Homesteader profiles will find this worth exploring.

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ModerateLongevity
$830d Avg
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Price History · 100ml
Low
$8
Avg
$8
Now
$0.00
2 days tracked · 2026-05-19 – 2026-05-21
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Main Accordsreported by community
Fresh
100%
Floral
100%
Iris
80%
Green
70%
Aromatic
58%
Woody
85%
Vetiver
50%
Patchouli
40%
Earthy
64%
Powdery
77%
Amber
21%
Warm Spicy
21%
Vanilla
21%
Sweet
21%
Gourmand
21%
Fragrance Notesbrand verified
Top · 0–30 min
Green Notes
Green Notes
Basil
Basil
Sweet, spicy, and vividly herbal, basil has a green freshness with slightly anise-like and peppery facets that make it more complex than most culinary herbs. In perfumery it adds a lively, Mediterranean quality and pairs beautifully with citrus and woody notes. An underused note that rewards those who seek it out.
Mint
Mint
Cool, sharp, and immediately recognizable, mint adds a clean, almost medicinal freshness that cuts through heavier notes. Spearmint is sweeter; peppermint is sharper. Either way, mint gives fragrances a lively, brisk quality that reads as alert and outdoorsy. Best used as an accent rather than a lead to avoid smelling like toothpaste.
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Sage
Sage
Earthy, slightly smoky, and herbal with a cool, clean quality that is distinctly aromatic. Sage can read as savory and culinary or as a clean, ceremonial smoke depending on how it's used. It adds a dry, confident quality to fragrances, often used in masculine compositions for its outdoor, no-fuss character.
Heart · 30 min – 3 hrs
Violet
Violet
Sweet, powdery, and faintly green, violet sits between floral and earthy in a way that feels distinctly old-world glamorous. The leaf and the flower smell quite different: the flower is sugary and delicate, while violet leaf is fresh and slightly vegetal. Together they create a note that feels both nostalgic and current.
Mimosa
Mimosa
Powdery, honeyed, and softly floral, mimosa has a warm, golden sweetness that feels like sunshine in a bottle. The yellow puffball flowers of the mimosa tree produce an oil that is simultaneously floral, woody, and slightly animalic. A quintessential note of the French Riviera and romantic Provençal perfumery.
Iris
Iris
One of perfumery's most prized and expensive ingredients, iris has a powdery, cool, almost carrot-like richness that is hard to describe and impossible to mistake. It's simultaneously earthy and refined, like the inside of an old Parisian couture house. Iris root (orris) adds quiet luxury to anything it touches.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Base · 3–12 hrs
Oakmoss
Oakmoss
The defining ingredient of classic chypre perfumery, damp, forest-floor earthy with a faint bitterness and incredible complexity. Real oakmoss is now heavily restricted by IFRA regulations, which is why vintage chypres smell so different from modern ones. When present, it creates a raw, outdoorsy anchor that no synthetic fully replicates.
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Tonka Bean
Tonka Bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Cedar
Cedar
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match85% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist85% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

📐
The Tactician85% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
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Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Fresh100%Floral100%Iris80%Green70%Aromatic58%
Fragrance Family
Floral Woody
Parfum

New Brand Luxury— Prices, Coupons & Buying Guide

Best price today: Luxury is $0.00. Without a coupon the lowest price is $0.00. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

What does New Brand Luxury smell like? +
New Brand's Luxury is a 2018 parfum that takes a measured approach to masculine fragrance, favoring restraint over boldness. The composition opens with a bright burst of herbal greenery, leading with basil, mint, lavender, and sage alongside fresher notes. The aromatic, green profile settles into a floral heart dominated by violet, iris, and mimosa, with freesia bridging the top and middle notes. The base anchors the fragrance with a classic woody-earthy foundation of oakmoss, vetiver, and cedar, rounded out by tonka bean's subtle sweetness and patchouli's earthiness. The overall DNA reads as a refined aromatic with green and woody character, leaning classical rather than contemporary. This is a fragrance for someone who appreciates structured, herbal compositions without excessive sweetness or projection. It works well in professional settings and transitional seasons when you want something sophisticated but undemanding. Those drawn to The Tactician, The Aristocrat, and The Homesteader profiles will find this worth exploring.
What are the notes in New Brand Luxury? +
Top: Green Notes, Basil, Mint, Lavender, Freesia, Sage. Heart: Violet, Mimosa, Iris, Freesia. Base: Oakmoss, Vetiver, Tonka Bean, Amber, Patchouli, Cedar.
What fragrance family is Luxury? +
New Brand Luxury belongs to the Floral Woody fragrance family. It is an Parfum.
What other fragrances smell like New Brand Luxury? +
Based on shared notes, New Brand 2 Men Men (Oakmoss, Vetiver, Violet, Mimosa), New Brand 4 Men (Oakmoss, Vetiver, Violet, Mimosa), New Brand 4 Women (Oakmoss, Vetiver, Violet, Mimosa), New Brand Cute Women (Oakmoss, Vetiver, Violet, Mimosa), New Brand Dani Women (Oakmoss, Vetiver, Violet, Mimosa) may smell similar to Luxury.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain