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New Brand Pure Sense
New Brand

Pure Sense

Fresh
Floral
Iris
Green
Aromatic
Woody
Vetiver
EDT · 2018 · men

New Brand is a niche fragrance house focused on streamlined, approachable compositions that prioritize quality ingredients over marketing excess.

Pure Sense opens with a sharp green and herbaceous profile, leading with basil, mint, and lavender that give the fragrance a fresh, almost culinary quality. The heart softens this opening considerably, introducing violet, mimosa, and iris for a powdery, slightly floral character that brings refinement without sweetness. The base is where the fragrance reveals its earthier side, built on oakmoss, vetiver, and patchouli, with tonka bean and amber providing subtle warmth and amber's creamy undertones, while cedar adds structure. The overall composition balances green aromatics with woody-earthy elements, creating something that feels grounded and natural rather than synthetic.

This is a versatile fragrance suited to someone who appreciates green, herbaceous scents but wants something with enough complexity to hold interest. It works well in cooler seasons and casual settings where a crisp, composed approach feels appropriate. You'll find kinship with The Tactician, The Aristocrat, and The Homesteader.

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ModerateLongevity
$8Best · 100ml
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Price Comparison1 retailers · updated daily
SizeBottleUpdated 108m ago
$7.95
at FragranceShop
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Main Accordsreported by community
Fresh
59%
Floral
100%
Iris
80%
Green
100%
Aromatic
90%
Woody
85%
Vetiver
50%
Patchouli
21%
Earthy
64%
Powdery
77%
Amber
21%
Warm Spicy
21%
Vanilla
21%
Sweet
21%
Gourmand
21%
Fragrance Notesbrand verified
Top · 0–30 min
Green Notes
Green Notes
Basil
Basil
Sweet, spicy, and vividly herbal, basil has a green freshness with slightly anise-like and peppery facets that make it more complex than most culinary herbs. In perfumery it adds a lively, Mediterranean quality and pairs beautifully with citrus and woody notes. An underused note that rewards those who seek it out.
Mint
Mint
Cool, sharp, and immediately recognizable, mint adds a clean, almost medicinal freshness that cuts through heavier notes. Spearmint is sweeter; peppermint is sharper. Either way, mint gives fragrances a lively, brisk quality that reads as alert and outdoorsy. Best used as an accent rather than a lead to avoid smelling like toothpaste.
Lavender
Lavender
One of perfumery's most essential and beloved notes, clean, herbal, and slightly sweet with a calming, familiar quality that works in almost any context. Lavender is simultaneously the most versatile and the most human of ingredients: it appears in barbershop colognes, romantic florals, and sophisticated orientals alike. A note that simply works.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Sage
Sage
Earthy, slightly smoky, and herbal with a cool, clean quality that is distinctly aromatic. Sage can read as savory and culinary or as a clean, ceremonial smoke depending on how it's used. It adds a dry, confident quality to fragrances, often used in masculine compositions for its outdoor, no-fuss character.
Heart · 30 min – 3 hrs
Violet
Violet
Sweet, powdery, and faintly green, violet sits between floral and earthy in a way that feels distinctly old-world glamorous. The leaf and the flower smell quite different: the flower is sugary and delicate, while violet leaf is fresh and slightly vegetal. Together they create a note that feels both nostalgic and current.
Mimosa
Mimosa
Powdery, honeyed, and softly floral, mimosa has a warm, golden sweetness that feels like sunshine in a bottle. The yellow puffball flowers of the mimosa tree produce an oil that is simultaneously floral, woody, and slightly animalic. A quintessential note of the French Riviera and romantic Provençal perfumery.
Iris
Iris
One of perfumery's most prized and expensive ingredients, iris has a powdery, cool, almost carrot-like richness that is hard to describe and impossible to mistake. It's simultaneously earthy and refined, like the inside of an old Parisian couture house. Iris root (orris) adds quiet luxury to anything it touches.
Freesia
Freesia
Bright, clean, and slightly peppery, freesia is a springtime flower with a fresh, almost citrusy edge that prevents it from reading as purely sweet. It's one of the more versatile florals, sitting comfortably in both delicate feminine compositions and fresh unisex fragrances. Approachable and elegant simultaneously.
Base · 3–12 hrs
Oakmoss
Oakmoss
The defining ingredient of classic chypre perfumery, damp, forest-floor earthy with a faint bitterness and incredible complexity. Real oakmoss is now heavily restricted by IFRA regulations, which is why vintage chypres smell so different from modern ones. When present, it creates a raw, outdoorsy anchor that no synthetic fully replicates.
Vetiver
Vetiver
Earthy, smoky, and complex, vetiver root is extracted from a grass native to India and has a scent that is simultaneously rooty, woody, and slightly lemony. It's one of perfumery's great base notes: tenacious, unisex, and endlessly adaptable. A fragrance built around vetiver feels grounded and deeply confident.
Tonka Bean
Tonka Bean
Sweet, powdery, and almond-like with hay-like, slightly tobacco undertones, tonka bean is one of perfumery's most useful base notes. It shares coumarin with fresh hay and freshly cut grass, adding a warmth that feels nostalgic and comforting. Essential in gourmand and soft oriental fragrances.
Amber
Amber
A warm, resinous accord rather than a single ingredient, amber is typically built from labdanum, benzoin, and vanilla to create a rich, honeyed, almost solar warmth. It's the quintessential base-note family, adding a comforting richness that makes fragrances feel complete. The difference between a fragrance feeling cold and feeling alive.
Patchouli
Patchouli
Dense, earthy, and darkly sweet, patchouli is the scent of damp soil and dried herbs with an almost chocolatey richness. It polarizes people because in high concentrations it's overwhelming, but as a supporting note it adds depth and longevity that almost nothing else can match. The backbone of countless oriental and chypre fragrances.
Cedar
Cedar
Who Wears ThisScent DNA matches
🏡
The HomesteaderBest match85% match
Rooted, warm, and entirely self-sufficient.

Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.

🔥
The Sensualist85% match
You fill the room without trying.

Warm, smooth, projecting. Leather, tobacco, dry amber, bold woods.

🌿
The Tactician85% match
Precision over excess. Always.

Crisp, dry, clean, worn close. Citrus, aromatic herbs, light woods, soft musks.

Based on this fragrance's accord profile · Find your Scent DNA →
Community
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Rate this fragrance
0255075100
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Most Popular with this Scent DNA Type?
🏡
The Homesteader
Rooted, warm, and entirely self-sufficient.
Warm skin musks, sandalwood, soft cedar, clean vetiver. Grounding, intimate, unhurried.
Discover your type →
Scent Profile
Fresh59%
Floral100%
Iris80%
Green100%
Aromatic90%
Fragrance Family
Floral Woody
EDT

New Brand Pure Sense— Prices, Coupons & Buying Guide

Best price today: Pure Sense is $7.95. Without a coupon the lowest price is $7.95. Gush tracks 47+ retailers updated every 2 hours.

Are grey market retailers authentic?

Yes. Jomashop, FragranceNet, and MaxAroma sell 100% authentic New Brand fragrances through unofficial distribution channels. The fragrance is identical to department store stock. Grey market refers to the supply chain, not product quality. The price difference comes entirely from the distribution channel.

Frequently asked questions

Cheapest price for New Brand Pure Sense? +
$7.95 at FragranceShop. Gush compares 47+ retailers updated every 2 hours.
What does New Brand Pure Sense smell like? +
New Brand is a niche fragrance house focused on streamlined, approachable compositions that prioritize quality ingredients over marketing excess. Pure Sense opens with a sharp green and herbaceous profile, leading with basil, mint, and lavender that give the fragrance a fresh, almost culinary quality. The heart softens this opening considerably, introducing violet, mimosa, and iris for a powdery, slightly floral character that brings refinement without sweetness. The base is where the fragrance reveals its earthier side, built on oakmoss, vetiver, and patchouli, with tonka bean and amber providing subtle warmth and amber's creamy undertones, while cedar adds structure. The overall composition balances green aromatics with woody-earthy elements, creating something that feels grounded and natural rather than synthetic. This is a versatile fragrance suited to someone who appreciates green, herbaceous scents but wants something with enough complexity to hold interest. It works well in cooler seasons and casual settings where a crisp, composed approach feels appropriate. You'll find kinship with The Tactician, The Aristocrat, and The Homesteader.
What are the notes in New Brand Pure Sense? +
Top: Green Notes, Basil, Mint, Lavender, Freesia, Sage. Heart: Violet, Mimosa, Iris, Freesia. Base: Oakmoss, Vetiver, Tonka Bean, Amber, Patchouli, Cedar.
What fragrance family is Pure Sense? +
New Brand Pure Sense belongs to the Floral Woody fragrance family. It is an EDT.
What is a grey market fragrance retailer? +
Grey market retailers sell authentic fragrances sourced through unofficial distribution -- typically excess inventory from authorized distributors. The product is real and identical to retail. FragranceNet (est. 1997), Jomashop, and MaxAroma are well-established with millions of verified reviews.

Gush earns a commission on purchases at no cost to you · Prices update every 2 hours · Coupon success rates based on affiliate feed data · Grey market = authentic, unofficial supply chain